The short answer is because you get more participants when your sweepstakes is optimized. Making the sweepstakes mobile optimized shows that you are in sync with customer preferred communications channel and you’re making the sweepstakes entry process as seamless as possible. This causes fewer barriers to entry and ultimately more participants.
5 tips to help make your sweepstakes mobile optimized:
The easiest way for a person to know if the sweepstakes is not mobile optimized, is if they have to pinch or stretch their fingers to zoom in or out of the page. Pinching is cumbersome and sweepstakes like these face a higher chance of being abandoned simply because of inconvenience and time consumption in having to zoom in or out to view the content. To prevent this from happening, build a mobile version of the sweepstakes page, formatted for up and down scrolling only and easily legible text. All images should be proportional for the frame. In other words, make the images size up or down automatically based on the mobile device screen size of the user.
Keep the Entry Form Process As Simple As Possible
The sweepstakes entry form should accomplish two goals:
1. Capture the data you need from the participants
2. Guide the participants through the entry process
The entry form should be as short as possible to accomplish the marketing data goals and not more. Small changes to the entry form, like combining first and last name fields and not having an address field, can make a huge difference in total participants. Make the form as short as needed, but not more.
Test Across All Mobile Devices and Mobile Browser
Its one thing to make your sweepstakes mobile optimized for iPhones, but if it’s not for Androids, Windows, or tablets, you risk losing participants. Make sure to test your sweepstakes across devices and mobile operating system. This tool can help you test rendering across mobile devices www.mobilephoneemulator.com
Track Mobile Vs. Desktop Entry Stats
Tracking your sweepstakes may provide insights on the kind of devices your specific target market uses to view your site’s sweepstakes. It may turn out that almost all of your sweepstakes entries are coming from mobile devices. This insight can help you focus your future marketing efforts. Google Analytics will give you desktop vs mobile traffic.
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