If you haven’t jumped on SMS marketing opportunities, you’re likely to miss out on a lot of business. Seriously.
Here’s a look at why SMS marketing is worth including in your marketing budget for 2015.
SMS Texts are Read at the Speed of Light
Well, maybe not THAT fast, but pretty darn fast. In fact, 90% of all SMS text messages are read within 3 minutes of being sent. Emails? They’re usually opened within 2 DAYS. So, yeah, if you’re sending SMS texts, you can be sure your customers will be reading them pretty quickly. In fact, there is no other channel that is as fast for connecting and converting customers as this one.
SMS is Read WAY More Than Email
People are far more likely to open and read the SMS text messages they receive than they are to open emails. Actually, SMS has an open rate of 98%, compared to email, which has an open rate of just 22%. A pretty big difference, don’t you think?
More Mobile Offers Redeemed
Offers that are made via mobile devices are redeemed much more than print offers; an astounding 10 times more. The simple fact is it’s much easier for someone to pull up a coupon on their phone. There are no worries about printing the coupon or bringing it with them.
Consumers Shop More as a Result of SMS Marketing
It’s estimated that 2/3, or 60%, of all consumers who have subscribed to mobile marketing have purchased something because of a mobile message they’ve received. That’s no small potatoes in terms of conversions.
You Own Your List… Not Facebook
The beauty of SMS marketing is that you own your customer database and have full access to it. You’re not restricted by Facebook algorithms or filters and you’re not one of a thousand messages in a Twitter stream. It’s like email only better.
Did this light enough of a fire under you to try SMS marketing? If you’re still not convinced, call 305-505-5393 or contact us to find out how it can bring in sales for you specifically.