We all want higher conversions or more sales online, but how do you get there? Get in the retail shopping mindset. These real-world retail techniques will motivate mobile shoppers and increase sales.
Go Digital with Coupons
Who doesn’t love to save a few bucks? Coupons are a great way to increase your sales online.
Offer digital coupons for certain products, for a percentage off or for other bonuses. At checkout, all a consumer has to do is input the coupon code and viola—their total just decreased, which means they may be inclined to spend more.
Encourage customers to sign up to your text message program and you can easily send text coupons once a month or on a schedule.
Increase the Average Order per Customer
Many business owners focus on getting more customers and more sales, but what if you get each customer to spend more when they shop?
You can increase the average order size for a time with a Cash-Back Formula. What’s that? You know… that option to get $10 off when you spend $100 or $20 off when you spend $150. It’s more enticing to shoppers since it offers a hard amount they’d get back, $10 rather than a general 10%, for example.
If you’re offering to discount an order, how does this tactic increase the amount they spend? Well, if the average person spends $50, they’ll increase that to $100 to get $10 back and your average total during that campaign increases by $40. It’s sheer genius and a tactic Amazon has used for years with the offer of free shipping if you spend $25.
Build Loyalty with Mobile
Encourage new shoppers to become repeat shoppers with a loyalty program. Offer a certain percentage off after they place a certain amount of orders, or reward them with a free product once they spend a certain amount of money.
If your shoppers feel like they’re being rewarded, they’re more likely to become loyal customers.
By implementing these tactics, you’ll see an increase your online conversions and you’ll be in the money.