Use Retail Sales Techniques on Mobile to Boost Sales

We all want higher conversions or more sales online, but how do you get there? Get in the retail shopping mindset. These real-world retail techniques will motivate mobile shoppers and increase sales.

Go Digital with Coupons

Who doesn’t love to save a few bucks? Coupons are a great way to increase your sales online.

Offer digital coupons for certain products, for a percentage off or for other bonuses. At checkout, all a consumer has to do is input the coupon code and viola—their total just decreased, which means they may be inclined to spend more.

Encourage customers to sign up to your text message program and you can easily send text coupons once a month or on a schedule.

Increase the Average Order per Customer

Many business owners focus on getting more customers and more sales, but what if you get each customer to spend more when they shop?

You can increase the average order size for a time with a Cash-Back Formula. What’s that? You know… that option to get $10 off when you spend $100 or $20 off when you spend $150. It’s more enticing to shoppers since it offers a hard amount they’d get back, $10 rather than a general 10%, for example.

If you’re offering to discount an order, how does this tactic increase the amount they spend? Well, if the average person spends $50, they’ll increase that to $100 to get $10 back and your average total during that campaign increases by $40. It’s sheer genius and a tactic Amazon has used for years with the offer of free shipping if you spend $25.

Build Loyalty with Mobile

Encourage new shoppers to become repeat shoppers with a loyalty program. Offer a certain percentage off after they place a certain amount of orders, or reward them with a free product once they spend a certain amount of money.

If your shoppers feel like they’re being rewarded, they’re more likely to become loyal customers.

By implementing these tactics, you’ll see an increase your online conversions and you’ll be in the money.

How to Boost Holiday Sales with SMS Marketing

Sorry about the picture. We couldn’t resist its cheeky stock-image obviousness. Happy Holidays!

It’s crunch time. Holiday shopping is about to get started and you want to make the most of it. One of the best ways to reach your busy customers this holiday season is to text them. Catch them while they are online researching gifts or out and about shopping with their mobile phones in hand, looking for gift ideas, places to eat, and where to save money.

Text message marketing will alert and remind shoppers of your product and get them on board for your holiday offers. Thorough a text they can be hyperlinked to an online product page or have a coupon saved right on their phone.

Here are some tips to get you started…

Start Early

The holiday season officially kicks off with Black Friday and Cyber Monday, but that’s no reason to wait. Get started as soon as possible to hit early shoppers. Don’t wait until December or right before Christmas. A text-to-win sweepstakes or a text coupon can get your sales running.

Text New Offers

If you plan to host a limited-time or one-day only sale, it’s a good idea to text your customers a day before the promotion is to take place. This will help customers plan ahead and you can always remind them of your promotion the same day, if needed.

Don’t Forget About Last-Minute Shoppers

Don’t forget the procrastinators. Many customers wait until the final days to buy. Some may be too busy to shop earlier, while others may still be holding out for deals. Use SMS text marketing to appeal to both of these groups with last-minute deals. This period may turn out to be the peak opportunity for increasing your sales.

After Christmas Sales

It doesn’t end Christmas day. Many retailers participate in after-Christmas promotions. However, if you plan to promote offers at this time, make sure you focus on discounts and special pricing.

Is Free Shipping on Your List?

Yes, free shipping has been done many times before, but there’s a reason… it works. Nearly half (46.7%) of consumers in a recent NRF study said free shipping promotions are important factors in their decision on where to shop during the holidays.

Follow the Rules

In your quest to get more sales, don’t forget the rules. Text marketing is regulated and messages can only be sent to users who opt in. Also, avoid texting off hours. Your store may be open 24 hours, but you shouldn’t send text messages in the early morning or late at night.

Ready to start with your own mobile campaign? Contact us or call us at (305) 505-5393 for help with setting up your text message marketing.

 

Sweepstakes and Contests: Do I Need Official Rules?

(This is a guest post by Donna DeClemente, a colleague and experienced marketer of sweepstakes and contests.)

We get asked quite often whether or not “Official Rules” are needed for a specific promotion. Some clients and prospects think that it’s only a small “giveaway” and it doesn’t include a major prize, so why not?

Recently I was asked this question from a long-time client and when I reviewed what they wanted to do, it was quite complicated. It didn’t offer a major prize, but it did include two different ways to enter, on Facebook and Instagram, along with photo upload.

So the answer is always yes. Whether you are planning to run a sweepstakes (giveaway) or a contest, there are rules and regulations that you must follow in order to be compliant. Therefore, you need to have a set of Official Rules that outlines the promotion and is your contract with the public.

Back in June I wrote this post that reviewed the differences between sweepstakes and contests and what the major objectives are for running either of them. To summarize, sweepstakes are a game of chance where the winners are normally randomly chosen. Contests on the other hand are a game of skill and participants usually are invited to submit some content (photo, video, essay, etc.). A panel of judges then chooses the winners based on criteria that are defined in the official rules.

Also, you need to know that any promotion that contains all of these three elements: Prize, Chance and Consideration (Purchase, Payment or Time) is an “Illegal Lottery” in the U.S. The Time element is the grayest area of all these. If you are planing to run a promotion that does include Consideration, then you must allow an alternate means of entry (AMOE).  Most social media promotions do not usually require consideration. However, writing about a product or taking a photo or video of the product in order to enter may be consideration.

For example, if the participant can take a photo of themselves with a product in a store, then a purchase would not be required. Or for example, if you’re asking them to take a photo of themselves with a pair of shoes “out and about the town” that would most likely require purchasing the shoes and therefore, Consideration. There is a fine line between the two. Another example is asking participants to take a photo while taking a bite of a doughnut or sipping a drink. They can’t return the doughnut or the drink then, so wouldn’t that require purchase? You need to ask if the participant can effectively compete without actually making a purchase.

Also a very popular trend on social media is inviting participants to earn extra entries by performing different tasks and challenges on various platforms. Not only do you need to follow the guidelines of each social media platform, you also need to keep in mind  the degree of effort that you are asking participants to perform to gain an entry. So how much time is too much and what can you really require? The Supreme Court did rule that watching a 30 minute TV show wasn’t too much time, so that’s a guideline to follow. But keep in mind that while awarding bonus entries for sharing/referring may not likely fall under consideration, it may be against Federal CAN/SPAM regulations.

Another thing to keep in mind is the FTC’s Endorsement and Testimonial Guidelines. They recently published a list of Q&A’s that state that when it comes to sweepstakes and contests, any incentive, no matter how minimal, such as an entry for making a post on social media sites, may be an endorsement. Thus it requires a disclosure. The use of the promotion title alone is not adequate, and they are encouraging including #Contest or #Sweepstakes or #Entry or a similar designation in a hashtag. The recent updated Q&A’s now states that using #sweeps as the hashtag is not enough and instead it should be #sweepstakes.

Another rising trend today on social media is running a sweepstakes or contest utilizing only a hashtag with no entry form. Entrants may be invited to post a tweet on Twitter or upload a photo on Twitter or Instagram utilizing a promotional hashtag. Many marketers like these types of promotions since it creates buzz and makes it easy for entrants. However, hashtag entries do not collect data on the entrants since there is no entry form to fill out. Data collection is the number one reason why marketers run sweepstakes and contests. Without collecting data this also can make it more difficult to contact winners. There are however, applications that you can utilize that include both such as what was discussed in this post.

So it all comes back to what your main objectives are for running a promotion. You need to consider what the risks may be and also be realistic in what you are asking participants to do. Most of all, be sure to cover yourself and your company by running a successful and legally compliant promotion that includes a set of Official Rules.

Donna DeClemente blogs on www.DonnasPromoTalk.com.

Top Myths of Text Message Marketing

Busting the Text Message Marketing Myths

From time to time I get comments about text message marketing being intrusive or spam. When I hear those comments, I dig a little deeper.

First, I ask if they use text messages and if they find them useful. The answer is always “yes.” Second, I ask about their favorite store. If that store sent them relevant and valuable coupons, money-saving offers or exclusive invites via text message would they like to receive them? The answer is usually another “yes.” Then I remind them that the only way to receive a text message from a company is to subscribe. You will only get a text, if you want to. That’s why compared to your email inbox, there is very little or no spam in your text message inbox. There are laws and regulatory agencies enforcing this, plus most marketers make their text message programs 100% opt-in.

I’d like to replace certain myths with the facts. Here are the top myths about text message marketing debunked.

1. Mobile marketing is a fad

The age of mobile has been touted for a long time, so it’s easy to think mobile marketing is a fad. But if you think it’s on its way out, just take a look at the stats. For 2016, the number of smartphone users in the United States is estimated to reach 198.5 million or 63% of the U.S. population. In 2014, 90% of American adults owned a cell phone and 81% of them used their phones to text (Pew Research Center). As cell phones play an increasing role in our lives, mobile use will continue to grow, making mobile marketing even more advantageous. Best of all, no apps are needed and every mobile phone can send and receive text messages.

2. Texting only works well with teens or Millenials

Think again. Although teens and Millennials lead the way in text message usage, users range across different ages, locations and demographics. Marketing via mobile is no longer about reaching “mobile users.” Nearly 75% of American users over the age of 65 have a cell phone, according to a Pew Research Center survey in 2014. Seniors use mobile in growing numbers and they don’t need fancy smartphones to receive text.

3. Text messaging for business is SPAM

In the early days of SMS marketing, any text from a business was seen suspiciously, but that has changed. Today SPAM is much harder and riskier by text than by email. There are very high consequences for sending text SPAM as it’s regulated by the telecommunications industry. In fact, a business can be fined up to $1,000 per text! As a result, text message marketing providers take compliance very seriously. I like to say, if you did not opt-in, you did not get a text from us, period.

4. Mobile users are more likely to be on the go

A common myth is that mobile users are using their phones most often when they’re out and about. As a result, many assume mobile marketing should focus on location-based deals. But, 75% of all mobile impressions are viewed while the person is at home, according to a study by AOL Networks and the University of Virginia School of Engineering and Applied Science. This means you can reach your customers on mobile any time with any offer.

If you are still on the fence about mobile marketing, maybe this will help you jump over:

  • In the survey of 1,200 people in four major countries by global tech design and strategy firm frog, 30% of the respondents said that they would give up their car before their smartphone. “Given that smartphones have been commonly available for only 10 years, we expect the proportion of people who value them more than their car to grow swiftly and significantly,” frog said in a statement about the survey.
  • Microsoft CEO Satya Nadella at the Dreamforce 2015 conference said that “That’s a world where Windows doesn’t matter so much, just as long as people are using Microsoft’s apps on their many other devices.”

Want to learn more about setting up your own mobile campaign? Contact us or call us at (305) 505-­5393 for help with setting up your (SMS) text message marketing.

I’d love to hear what you think in a comment or email me at marcos@momares.com

What Metrics Should You Use to Track Success in Mobile Text Marketing?

What’s a marketing campaign without a plan and a review of the results? It’s a shot in the dark. When you launch your SMS marketing campaign, you should not only plan, but also select the important KPIs to measure results. KPIs are “Key Performance Indicators” or the metrics you use to track performance.

Which ones should you track? It depends on your goals, but we list here some of the metrics we think are essential to track for almost any SMS marketing campaign.

Delivery Rate

The delivery rate is the percent of messages that were successfully delivered to your subscribers. From provider to provider, delivery rates can vary. Often the factors that influence delivery rates include list size and message frequency. We guarantee high delivery rates for all of our campaigns. According to our latest stats, our text (SMS) coupon delivery rates are often 95% or higher.

Opt-In Rate

The opt-in rate tracks how many new subscribers sign up for your campaign. At Momares, we like to track how many people subscribe to your lists so that you can plan strategies for growth.

Click-through Rate

If your campaign messages include a URL, you should track the click-through rate on this URL to measure engagement with your campaign’s content. The click-through rate is only an applicable metric if the campaign happens to include a link. If your campaign does not include links, you will need to find another way to measure response, such as the redemption rate.

Opt-Out Rate

The opt-out rate measures the number of subscribers that opt-out of your campaign. It can give you an idea of how your subscribers respond to individual campaigns when it comes to opting out. A higher number of opt-outs in a short period of time means your campaign is likely not resonating with subscribers in terms of value.

Redemption Rate

If you send coupons via your mobile marketing campaign, we recommend you also track the redemption rate. The redemption rate refers to the percentage of coupon codes that are redeemed at POS or point-of-sale, versus the total number of coupons that were delivered to your subscribers.

Planning and Audience Segmentation for Better Results

By taking advantage of audience segmentation, you can determine which groups are the most responsive to the content of your campaigns. Personalization of your campaign messages can also help to improve response rates.

Before you get started, you should outline your goals for the campaign. Setting goals will ensure the right metrics are tracked.

Want to learn more about selecting the right KPIs for your mobile campaign? Contact us or call us at (305) 505­­-5393 for help with setting up your (SMS) text message marketing.