Who Uses Text-to-Win? Some Examples

Need a cost-effective marketing solution that will give you great returns on your investment? With a text-to-win campaign you can achieve your business goals, while creating a loyal subscriber base in the process.

But which companies are using text-to-win to get results? They range from retailers and consumer product companies to entertainment venues and sports teams. Even B2B companies can use text-to-win for their sweepstakes.

Here are 5 great examples…

Rite Aid

Rite Aid, one of the largest drugstore chains in the nation, recently did a text-to-win campaign they promoted in-store. Customers had a chance to win a $6,000 weekend getaway and a weekly $100 gift card giveaway by texting the shortcode “HAPPY” to “35350.”

MillerCoors

MillerCoors, the maker of the Coors and Blue Moon beers, did a text-to-win campaign last year for July 4th. Customers were asked to text “JULY4” to “70123” to enter the sweepstakes which offered free beer for a year as a prize, as well as, a record player, stereo, and vinyl records.

Charlotte Russe

Charlotte Russe, a popular clothing store for teens, recently started a text-to-win campaign where customers were asked to text “BFF” to “78953” to get one of two discount offers for online and in-store discounts.

New York Islanders

The New York Islanders, a New York hockey club, partnered with the NY Lottery for a text-to-win campaign during one of the team’s games. Customers were entered for a chance to win a private suite for up to ten guests by texting “NYLOTTERY” to “232323.”

The Billboard Music Awards

The Billboard Music Awards is currently running a text-to-win campaign offering a chance to win a trip to the awards show. However, they’ve added an extra twist on the text-to-win campaign model by asking customers to listen to participating radio stations for the keyword they’ll need to enter . By doing so, they benefit themselves and local radio stations as entrants need to listen to the radio to learn the secret keyword.

Build your own loyal following with a Text-to-Win or SMS Sweepstakes campaign! Contact us or call (305) 505-­­5393 for help with setting up your text message marketing.

4 Ways Text-to-Win Can Make Your Next Event a Success

According to MobileSQUARED, 90 percent of people read a text message within the first three minutes of receiving it. With attendees on the move, you need a channel they can interact with fast. Setting up a text-to-win promotion can provide the incentive to draw action from attendees and respond to instantly while on the move. Once attendees enter your text-to-win program, you can draw winners and send text messages to all participants to keep you top-of-mind.

Here are 4 ideas for using a text-to-win for your event.

Educational Events

Educational events can include webinars, lectures, seminars or other types of presentations. If you’re looking to increase attendance at your event, a text-to-win campaign can help drive interest and increase participation. If there is an admission charge, you can also use text to offer a discount or free admission to a lucky winner. Another trend with events, especially online webinars, is to send out a text message to remind entrants when the event’s about to start.

Trade Shows and Conferences

Running a text-to-win campaign during a trade show or conference is a great way to keep your brand in the minds of attendees, generate excitement for your booth, and capture more leads. By offering a prize that attendees can’t ignore, you’ll outshine your trade show competitors and open a direct communication channels via text between you and the attendees.

Business and Product Launches

Starting a new business or launching a new product? A text-to-win is a great way to raise awareness for your launch. Consumers have many choices when buying products or services. If you want to attract new customers, using such a campaign is a cost-effective way to get the word out and generate buzz. After participants enter, ask them to share your sweeps on social media to leverage their networks.

Sports Events

With a well-maintained list of mobile subscribers, sports teams and companies can build buzz for games and athletic events by running text-to-win promotions. Ideas for prizes include ticket giveaways, complimentary merchandise, and more. During the off-season, other text promotions can keep fans engaged.

Build Your Brand with Text-to-Win

Text-to-win sweepstakes help build your brand because they can improve brand recognition and engage your audience in a mobile environment. Our platform offers a number of features including custom messages, access to insights and analytics, suggested rules, web forms and an account dashboard, all while ensuring that your campaign is compliant with FCC requirements and mobile guidelines. When you use text-to-win for events, it’s a win-win for both your subscribers and your business.

Are you ready to promote your event with a Text-to-Win? Email us or call (305) 505-5393 for help getting started.

Growing Your Mobile Subscriber Database

Are you looking for an easy way to boost your mobile subscriber list? Then consider running a text-to-win campaign to attract new customers. A sweepstakes is a great way to attract attention to your business.

Text-to-win campaigns also have an advantage over other text messaging promotions simply because your business doesn’t have to offer as much to capture a new subscriber. Instead of offering an incentive to everyone who subscribes, you need only offer one grand prize – a bigger prize means more excitement!

Here are some tips to help you grow your mobile database…

Promote Your Campaign on Social Media

Using social media to promote your text-to-win is a great way to increase participation. By creating graphics or a message and including a call-to-action, you can promote your text-to-win on Facebook, Twitter or any other social media site. Social media is also optimized for mobile.

Leverage Other Marketing & Advertising Vehicles

Are you advertising in print or online? Do you create videos, sponsor events or attend trade shows? You can leverage all of these opportunities for your text-to-win by including a call to action (“Text PETS to 65047 for a chance to win free pet food!” for example) either digitally or in print.

Use Referral Marketing

If your business wants to boost referrals and word of mouth, a text-to-win campaign can work extremely well. By creating prizes that are attractive to your customers and promoting your campaign with referral marketing, you can convince them to share the promotion with friends and family.

Don’t Forget About Customer Retention

When a subscriber opts in to your text-to-win, this only marks the beginning of the many opportunities you will have to engage with the subscriber. If you want to establish good relationships with your subscribers, it’s important you continue to send messages after the promotion is over.

To keep your subscribers from opting out and to ensure a good ROI for your business, you must keep your subscribers engaged by sending new promotions and updates about your business that are relevant to their interests. Having a retention strategy is just as important as finding new people to sign up for your mobile SMS campaigns.

Increase the size of your mobile subscriber database with a Text-to-Win campaign! Contact us or call us at (305) 505-5393 for help getting started.

Using Mobile Keywords to Brand Your Business

Are you familiar with mobile keywords? It’s a term that may not be familiar, but mobile keywords are extremely important for the success of your text-to-win campaign. Here’s a breakdown of how you can use them to brand your business when texting.

First, What Are Mobile or SMS Keywords?

A mobile keyword, also called an SMS keyword, is a short word with letters and/or numbers that is sent in a text message to a short code (a 5-digit phone number). It not only brands and identifies your business, it also triggers a response from the mobile texting platform.

For example, let’s say the keyword for your business is TYKETOYS. To signup, a subscriber would text your keyword (TYKETOYS) to our short code, which is 65047. They would then get an automatic return text confirming their subscription.

This keyword also brands and identifies your business when you send out text messages, since each message is prefaced with your keyword.

Here’s an example of a message: “TYKETOYS: Make the most of spring with our outdoor toys! Get 15% off with coupon code SPRING15.”

Keywords serve a dual purpose: to allow someone to subscribe or opt-in automatically and to identify your business.

Choosing Mobile Keywords

You won’t be able to change your keyword easily, so it’s best to choose one carefully. Any changes to the keyword could cause confusion and derail your campaign.

Keep these tips in mind when you select mobile keywords for your text-to-win:

  1. Make the keyword easy to remember by relating it to your business name or product.
  2. Make sure the keyword is as short as possible and one word only (no spaces).
  3. Use proper spelling and don’t try to invent new words.
  4. Avoid special characters, including symbols.

Promote Your Branded Keyword

Once you’ve chosen the right keyword, why not use it to promote your brand and your sweepstakes? Here are a few ways to promote your campaign and your business with your mobile keyword:

  • Print it on promotional items and apparel. For a creative push and fashionable branding, feature your mobile keyword on t-shirts, baseball caps, apparel and promotional. Think of them as conversation starters that can attract new customers to your text-to-win.
  • Do you have company vehicles? Brand them with not only your logo and information, but with your keyword as well. Used this way, your keyword will be truly mobile and can be another avenue to increase subscribers.
  • Online promotion via social media and video. Promote your mobile keywords online via multiple channels, such as social media and digital video advertising. The best way to boost participation is to make sure your message is seen by as many people as possible.

Using mobile keywords to brand your business is a simple way to increase the effectiveness of a text-to-win campaign. Getting new subscribers and potential customers into your pipeline is the ultimate reward for using mobile keywords!

Reserve your mobile keyword today to get started with a text-to-win campaign. Contact us or call us at (305) 505-5393 for help.

5 Tips for a Successful Text to Win Campaign

1. Advertise you call to action, 2. Confirm participants entry, 3. Save participants info.

Before you run a text-to-win campaign, you need to know how things work to avoid major problems. Planning is the key to success when it comes to text-to-win campaigns. Here are 5 tips for a successful text-to-win campaign.

1. Got Goals?

Many business owners think the only measure of success for a text-to-win campaign is getting people to enter. But it’s vital you start with a goal in mind. Setting goals for your campaign, such as gaining new email leads or introducing a new product, can help you to design campaign that is successful on many fronts.

2. Don’t ask for too much information in exchange for a chance to win.

Don’t be surprised at the low number of entries for your campaign if you ask for too much information. Yes, text-to-win campaigns can offer a great opportunity to learn a bit more about your customers. However, too much data collection will drive people away, even if the prize for winning is awesome. My advice is that if you plan to use the information then ask for it, if not, skip it. For example, if you have an email Newsletter then ask participants for their email. If you are not sending any mail, then don’t ask for address. When it comes to the entry requirements, keep things as short and simple as possible. You’ll have other opportunities to ask for more information later.

3. Create a promotion plan.

Before your campaign begins, create a promotion plan that will leverage as many promotional channels as you have. You may want to promote the campaign via social media, internal email lists, via your website or by other means. Every little push will help gain more participants.

4. Don’t forget about subscribers after the text-to-win ends.

If you only focus on the winner once a text-to-win promotion ends, you are missing out on additional opportunities to continue marketing. Send a thank you text to everyone who entered. Offer a consolation prize or special discount. Invite them to visit your company on other platforms. You know what to do.

5. Take care of the legal stuff.

No one wants to have a campaign derailed by legal issues. To keep everything running smoothly, make sure your company follows TCPA text message regulations and has official rules in place for the campaign. You should also make sure all users have given consent to be included in your campaign by opting-in. Our text-to-win software includes all required disclaimers for participants and opt-out instructions in every text message.

We hope you use this as an overview of the steps that will dramatically improve the odds that your campaign will be successful.

Reach your audience with a Text-to-Win or SMS Sweepstakes campaign. Contact us or call us at (305) 505-­­5393 for help with setting up your (SMS) text message marketing.