Using Mobile Keywords to Brand Your Business

Branding With Mobile Keywords

Are you familiar with mobile keywords? It’s a term that may not be familiar, but mobile keywords are extremely important for the success of your text-to-win campaign. Here’s a breakdown of how you can use them to brand your business when texting.

First, What Are Mobile or SMS Keywords?

A mobile keyword, also called an SMS keyword, is a short word with letters and/or numbers that is sent in a text message to a short code (a 5-digit phone number). It not only brands and identifies your business, it also triggers a response from the mobile texting platform.

For example, let’s say the keyword for your business is TYKETOYS. To signup, a subscriber would text your keyword (TYKETOYS) to our short code, which is 65047. They would then get an automatic return text confirming their subscription.

This keyword also brands and identifies your business when you send out text messages, since each message is prefaced with your keyword.

Here’s an example of a message: “TYKETOYS: Make the most of spring with our outdoor toys! Get 15% off with coupon code SPRING15.”

Keywords serve a dual purpose: to allow someone to subscribe or opt-in automatically and to identify your business.

Choosing Mobile Keywords

You won’t be able to change your keyword easily, so it’s best to choose one carefully. Any changes to the keyword could cause confusion and derail your campaign.

Keep these tips in mind when you select mobile keywords for your text-to-win:

  1. Make the keyword easy to remember by relating it to your business name or product.
  2. Make sure the keyword is as short as possible and one word only (no spaces).
  3. Use proper spelling and don’t try to invent new words.
  4. Avoid special characters, including symbols.

Promote Your Branded Keyword

Once you’ve chosen the right keyword, why not use it to promote your brand and your sweepstakes? Here are a few ways to promote your campaign and your business with your mobile keyword:

  • Print it on promotional items and apparel. For a creative push and fashionable branding, feature your mobile keyword on t-shirts, baseball caps, apparel and promotional. Think of them as conversation starters that can attract new customers to your text-to-win.
  • Do you have company vehicles? Brand them with not only your logo and information, but with your keyword as well. Used this way, your keyword will be truly mobile and can be another avenue to increase subscribers.
  • Online promotion via social media and video. Promote your mobile keywords online via multiple channels, such as social media and digital video advertising. The best way to boost participation is to make sure your message is seen by as many people as possible.

Using mobile keywords to brand your business is a simple way to increase the effectiveness of a text-to-win campaign. Getting new subscribers and potential customers into your pipeline is the ultimate reward for using mobile keywords!

Reserve your mobile keyword today to get started with a text-to-win campaign. Contact us or call us at (305) 505-5393 for help.

5 Tips for a Successful Text to Win Campaign

Text To Win - Momares
1. Advertise you call to action, 2. Confirm participants entry, 3. Save participants info.

Before you run a text-to-win campaign, you need to know how things work to avoid major problems. Planning is the key to success when it comes to text-to-win campaigns. Here are 5 tips for a successful text-to-win campaign.

1. Got Goals?

Many business owners think the only measure of success for a text-to-win campaign is getting people to enter. But it’s vital you start with a goal in mind. Setting goals for your campaign, such as gaining new email leads or introducing a new product, can help you to design campaign that is successful on many fronts.

2. Don’t ask for too much information in exchange for a chance to win.

Don’t be surprised at the low number of entries for your campaign if you ask for too much information. Yes, text-to-win campaigns can offer a great opportunity to learn a bit more about your customers. However, too much data collection will drive people away, even if the prize for winning is awesome. My advice is that if you plan to use the information then ask for it, if not, skip it. For example, if you have an email Newsletter then ask participants for their email. If you are not sending any mail, then don’t ask for address. When it comes to the entry requirements, keep things as short and simple as possible. You’ll have other opportunities to ask for more information later.

3. Create a promotion plan.

Before your campaign begins, create a promotion plan that will leverage as many promotional channels as you have. You may want to promote the campaign via social media, internal email lists, via your website or by other means. Every little push will help gain more participants.

4. Don’t forget about subscribers after the text-to-win ends.

If you only focus on the winner once a text-to-win promotion ends, you are missing out on additional opportunities to continue marketing. Send a thank you text to everyone who entered. Offer a consolation prize or special discount. Invite them to visit your company on other platforms. You know what to do.

5. Take care of the legal stuff.

No one wants to have a campaign derailed by legal issues. To keep everything running smoothly, make sure your company follows TCPA text message regulations and has official rules in place for the campaign. You should also make sure all users have given consent to be included in your campaign by opting-in. Our text-to-win software includes all required disclaimers for participants and opt-out instructions in every text message.

We hope you use this as an overview of the steps that will dramatically improve the odds that your campaign will be successful.

Reach your audience with a Text-to-Win or SMS Sweepstakes campaign. Contact us or call us at (305) 505-­­5393 for help with setting up your (SMS) text message marketing.

 

Why Text Message Marketing Must Always Be Opt-In

Opt-in is required for text messaging

Are you afraid of giving your mobile number to businesses? When it comes to text message marketing, many still believe if they give their mobile number, it’ll be sold and they’ll get unsolicited texts.

But this should never happen. Companies are legally required to get consent (or opt in) or they’ll face consequences.

Breaking the Rules = Heavy Fines from the FCC

Texting users without permission can bring down heavy fines and significant penalties from the FCC. Those fines can reach up to $1,500 per text, per person. This is covered under the Telephone Consumer Protection Act (TCPA) of 1991, which was amended to cover SMS in 2012 by the FCC. The TCPA makes it mandatory for businesses to receive “prior express written consent” before texting consumers.

Know the Legal Requirements of Text Marketing

Momares’ text and text-to-win programs are designed to only text to those who opt-in. This ensures clients don’t inadvertently run afoul of the legal requirements. Our recent blog post on the legal rules of text messaging covers everything that you need to know before you start your campaign.

Is Your Program in Compliance? Ask Yourself These Questions

Before you launch your campaign, be sure you can answer YES to all of the following questions. This ensure you are indeed establishing a respectful and lawful relationship with your subscribers:

  1. Are you sending text messages only to users who have provided express consent per MMA regulations?
  2. As part of that consent, are all programs and instructions, including message and data rates, program terms and privacy policies clearly displayed with all opt-in promotions?
  3. Have you taken steps to ensure the user’s consent applies only to the specific program for which the user opted-in and the consent has not been treated as approval for other programs?
  4. Are you using double opt-in for subscribers who join the program via a Web form or other method? (In many cases, texting from a mobile phone is the one time that a single opt-in should be permitted.)
  5. Have you communicated that opt-out (STOP) and assistance (HELP) mechanisms are available at the time of opt-in?
  6. Are all opt-out requests honored within 72 hours of receipt?

Rocking the Conch Republic: Results of Our Text-to-Win Sweepstakes for the Florida Keys & Key West

In this Saturday, Oct. 26, 2013, photo provided by the Florida Keys News Bureau, feathered dancers prance down Duval Street in Key West, Fla., during the Fantasy Fest Parade. Attracting some 60,000 people, the procession was the highlight event of the 10-day Fantasy Fest costuming and masking festival that ends Sunday, Oct 27. The annual festival originated in 1979 and has matured into the Florida Keys largest special event, accounting for some $30 million in revenues according to local tourism officials. (AP Photo/Florida Keys News Bureau, Andy Newman)

Would you enter for a chance to win a trip to the Florida Keys & Key West with fun, food & VIP tickets to Fantasy Fest? More than 11,000 people did in a successful text-to-win campaign for the tourism council.

This was the council’s first time using text-to-win or mobile marketing this way. It was an effort to increase awareness for the destination. You might be thinking everyone’s heard of the Florida Keys as a vacation spot, right? It’s well known among older generations, but the council wanted to reach the next generations, including Millenials.

With that in mind, we set up their text-to-win with a form to collect information, including date of birth.

Here’s a look at the results:

  • Objective: increase awareness for the destination
  • 11K completed sweepstakes entries with information such as First, Last, Email, Mobile and DOB.
  • 17k+ Visitors to the sweepstakes entry page
  • Data showed the majority of participants were from Florida, followed by Texas, California and Pennsylvania.
  • Average participant age was 54
  • More than 50% of participants were women
  • Breakdown by generation: 40% Boomers, 40% Gen X’ers, and 20% Millennials
  • This also led to 44,000 new fans to the Florida Keys Facebook Page
  • Text-to-win was shared more than 1,000 times on Facebook

The council was very pleased with the results, although a little surprised by the average age and generational breakdown. It just goes to show that everyone’s now on mobile and while text does offer greater access to Millenials, it also varies based on your audience and the appeal of your offer to that age group.

What made it a successful text-to-win?

  • It was promoted in multiple channels, including social media, online and in print
  • It was marketed often and consistently
  • The prize was relevant for the audience and was presented well
  • Appealing graphics and the offer itself got attention
  • The program captured valuable user information that can guide the sponsor in future efforts
  • The campaign generated a list of more than 11,000 mobile subscribers

A response from the council:

“The professionalism, dedication and hard work from the team at Momares helped us achieve our goals as a destination, allowing us to access a new mobile user platform as a means to communicate with and attract potential and repeat visitors to the Florida Keys. Momares proved to be a partner who understood the destination’s needs and goals.”

– Julie Botteri on behalf of the Florida Keys & Key West Tourist Development Council

Why SMS Marketing Is the Key to Reaching Millennials

77M Millennials in the US today and half of them use their mobile phone to research products and services. If you want to reach them, it’s going to be on their mobile.
There are 77 million Millennials in the US today and half of them use their mobile phone to research products and services. If you want to reach them, your best bet is mobile.

Millennials make up one of the largest segments of the population in the U.S. at 77 million. And roughly 85% of them own smartphones, according to Nielsen. So how do you reach them? Text and SMS marketing.

Here are some reasons why text message marketing is the key to reaching Millennials (ages 18-34).

Millennials Prefer Texting

If you want to reach Millennials via smartphone, using text message marketing is the best way to do so. Text messaging is the most dominant form of smartphone communication for Millennials, per a 2014 Gallup poll. In fact, it’s most prevalent for anyone under 50. And, of course, we’re talking text messages for which they’ve opted in!

Text Messages Have Higher Open Rates than Emails

The open rate of text messages is 85% or higher. Compare that to email open rates of roughly 20% or less. This difference can have a dramatic impact on your ability to reach prospects and customers. Need I say more?

Text Messages Are Preferred Over Mobile Apps

Do you use all of the apps on your phone? Users are getting app fatigue and are unlikely to download another app unless it offers significant value. Don’t force your customers to download an app to interact with you. You risk getting deleted. Use texting instead. It’s on every smartphone and everyone knows how to use it.

Millennials Don’t Use Voicemail

The New York Times says voicemails are about as obsolete as swing dancing and are virtually useless to Millennials. Part of the reason is voicemails are considered a little more cumbersome, when the same message can be sent instantly with a text. Is your company still making cold calls for sales? With this generation, it’s not a good idea.

Want to reach Millennials with a mobile campaign? Contact us or call us at (305) 505-5393 for help.