7 Places to Promote Your Text-to-Win or Mobile Campaign

These days, it isn’t enough to just create a text-to-win or mobile marketing campaign. If you really want a great response, you’ll need to promote it. Here are 7 places where you can promote your text-to-win for maximum exposure.

1. Print Materials

For your mobile campaign to get great results, it needs initial traffic. Your prize or offer should incentivize people to enter, but you still need to promote it in other ways. Start by including your campaign in any and all of  your print marketing materials. You can include it on flyers, business cards, in-store posters, signs, restaurant tent cards, on receipts or invoices, and more.

2. Print Ads, Billboards

Take it further with print. If you advertise in any publications or on outdoor posters or billboards, you can gain additional exposure for your campaign. This type of text campaign can and should piggyback on any advertising efforts you have going on at the time.

3. Social Advertising

Facebook ads are all the rage right now. That’s because they’re effective and less costly than most. You might want to consider paying for ads on Facebook, Twitter or elsewhere to promote your text-to-win. Their targeting options make it easy to reach your ideal audience as well.

4. TV/Radio

TV and radio can help you spread the word too. Include a message about your text-to-win and reach a broad audience. Just don’t forget your legal disclosures.

5. Email Signatures

Do you use a standard email signature or closing in your emails? Put that real estate to good use! Add the promotion to the email signatures of all of your employees. In this way, you remind customers and others of the opportunity to win.

6. Promotional Emails or Email Newsletter

Promoting the text-to-win with email marketing is a no-brainer. Include it in your email newsletter or send a marketing email dedicated to this alone. Let potential subscribers know not to miss out, while also sharing details about how many days are left to enter and what they can win. The beauty of this is that with our web form option, your users can sign up whether they’re on their mobile phones or on desktop computers.

7. Event or Conference

Do you plan to host (or attend) an upcoming event or conference for your business? Make sure your campaign’s call-to-action appears on all marketing materials related to the event.

These are among the most effective ways to promote your text-to-win. Do you know of any others? Let us know. Reach your audience with a text-to-Win or SMS Sweepstakes campaign. Contact us or call us at (305) 505-­­5393 for help with setting up your (SMS) text message marketing.

Is SMS Marketing Right for Your Business?

With more people on their mobile phones, it’s time to consider whether SMS or text message marketing is a good option for your business. Here are 5 reasons why it should be part of your business marketing:

Text Messaging is Widely Used & Familiar – No Apps Needed

Text message marketing is a cost-effective way to reach your customers and uses a familiar platform. No learning curve required. Given that 90% of all text messages are opened and read within 3 minutes, an SMS marketing campaign also has a high likelihood of success.

Build Customer Loyalty

Text messages make it easy to build customer loyalty without an extra app. You can offer promotions and discounts to customers who opt in to your SMS marketing campaign by messaging them directly.

Create Campaigns Quickly

After amassing a database of customer phone numbers, you can have a SMS marketing campaign up and running in just minutes. With text messages, it’s easy to create promotions quickly.

It’s Cost-Effective

Text message marketing is widely used by major brands because it is low-cost and effective. In fact, the cost of a text message campaign is lower than many traditional forms of marketing.

Easy to Opt-in

All it takes is a simple text message, done in just seconds, for your customers to opt-in or subscribe. And the best way to incentivize them to opt-in is by offering a text-to-win or sweepstakes, offering them a chance to win a prize.

Text Message Marketing Mistakes to Avoid

Ready to start your first text message marketing campaign? Great! Make sure you don’t derail your campaign with these newbie mistakes.

Text messaging mistakes to avoid…

1. Texting during off-peak hours

You might want your text to be the first thing your subscribers see when they wake up. Sounds good, right? But you could be making a huge mistake. As a general rule, you should never send text messages before 9 am or after 9 pm (in the recipient’s time zone). If you do, they can report you and you may be fined. Set up a schedule for your text messages instead, so customers know when they can expect to receive messages from your company. Consistency will improve your campaign results.

2. Not using an incentive

Offering an incentive is the best way to get your subscribers to respond or enter. A great incentive is a text-to-win sweepstakes. It works so well in fact, we encourage all clients to use one to build their lists. Because who wouldn’t want to win a prize? You should always include an incentive to get users to respond as quickly as possible. 

3. Forgetting to include redemption instructions

Don’t assume that customers will automatically know how to take advantage of your offer. Make things easy for them by including the instructions in your text message. Something as simple “show this text” or “use coupon code xyz” can dramatically increase your redemption rates. 

4. Leaving out legally required information

Many newbies to text message marketing don’t quite understand the legal requirements of sending text messages to subscribers. In fact, there are very serious consequences if you don’t follow the rules. You can be fined up to $1,500 per text! All subscribers must opt-in on their own, for example, and you must include “Text STOP to end” in all texts. Read our post on the rules of text message marketing for other requirements and make sure you follow them to avoid any violations.

Following these tips will help you get your SMS campaign off to a good start. You’ll make things easier for your customers and avoid the common mistakes that can derail your campaign.

Reach your audience with a Text-to-Win or SMS Sweepstakes campaign. Contact us or call us at (305) 505-­­5393 for help with setting up your (SMS) text message marketing.

How to Wrap Up a Text to Win Sweepstakes While Avoiding a Steve Harvey-Style Mistake

Your text-to-win has ended and you’ve gotten a lot of entries… so now what? One common mistake can have you pulling a “Steve Harvey” and announcing the wrong winner. You don’t want that to happen! There’s a right way and wrong way to wrap up your sweepstakes.

Here’s how to end your sweepstakes while maintaining brand trust and loyalty.

1. Select the Winner

As soon as your sweepstakes comes to an end, select the winner(s). This person becomes the “potential winner” until the next step is taken (below). Remember, there will be many people eagerly awaiting the outcome, so make sure you follow the time frame you promised in the official rules to avoid compromising your customers’ trust.

2. Confirm the Winner BEFORE Announcing

We see many small businesses announcing the winner right away, but that’s not the best idea. What if the winner has sudden health issues and can’t travel on the trip you’re giving away? Or what if they changed their mind about the prize or didn’t follow the rules? All of these things have happened. And you don’t want to announce a mistake was made and have to select a different winner.

Keep in mind… a winner is considered a “potential winner” until they’ve been confirmed by you.

Contact the person privately first to confirm they’re eligible and can take the prize, especially if there are restrictions. If you can’t reach them and leave a message, give them a grace period to get back to you (usually 2-3 days, per your rules) and let them know they need to respond before this time expires. Otherwise, you may have to select a new winner. Only after you’ve confirmed them, should you then announce them as the winner.

3. Deliver the Prize

The prizes should be sent to your winners promptly and make sure to include a thank you note for participating. This is also another chance to get a promotional photo. Ask if they can send you a photo with the prize or provide a testimonial or follow up quote. You can use this on social media, your website or in other materials.

4. Send Out a Message to Non-Winners

Don’t forget the non-winners! Consider sending them a message. Offer a discount as a consolation prize or simply thank them for their participation and encourage them to enter again next time.

5. Review the Results of Your Campaign

Has your campaign achieved the goals you set? Assess the data from your text-to-win to see if it met your projections and make note of any changes for future campaigns.

By thanking entrants and showing them their participation was important, you can help maintain brand trust and loyalty among subscribers. It’s all part of making sure you take care of your text-to-win subscribers from start to finish!

Reach your audience with a Text-to-Win or SMS Sweepstakes campaign. Contact us or call us at (305) 505-5393 for help with setting up your (SMS) text message marketing.

What Are SMS Short Codes and Why Are They Important?

So you’ve been considering SMS or text message marketing and have seen the term “short code” being used quite frequently. You may have guessed short codes are important, but what the heck are they?

Short codes are short phone numbers that can be used for SMS or text messages. Since they’re shorter, they’re easier to read and remember than regular phone numbers. Back in the early 2000s, SMS short codes were standardized to five and six digit codes in the United States. Today, they’re widely used by SMS marketing providers.

Short codes are used to opt-in consumers to SMS programs and to relay coupons, promotions, offers, text-to-win campaigns and more. Consumers can subscribe by entering this short code in the “To” field of a text message and sending a text.

Dedicated Short Codes vs Shared Short Codes

There are generally two types of short codes: dedicated short codes and shared short codes. Dedicated short codes are short codes that are dedicated or used exclusively for one business. Shared short codes, on the other hand, are shared by various businesses. They differentiate themselves by each using an exclusive keyword.

For example, if a restaurant uses our shared short code “65047,” we might ask customers to sign up for messages by texting the word “PIZZA” to opt in. (“Text PIZZA to 65047 to receive our deal alerts!”) Another business could use the same short code (65047), but might ask users to text their identifying keyword “HONDAMIAMI” instead.

Compare it to sharing a street address for a company. If your business is in an office building, you use the same address as others in the building and differentiate yours with a suite or office number. If you own your own location (or the entire building), your office is the only one using that address.

Buying a dedicated short code can be very costly ($15,000 to $25,000 a year), which is why most businesses use shared short codes.

Why Short Codes are Better Than Long Codes

If you’re wondering why businesses don’t simply use regular phone numbers, or long codes, for SMS campaigns, you should be aware of the disadvantages.

  • Long codes are not regulated as strictly as short codes, which is why they’re most often used by text message spammers.
  • They don’t have restrictions for bulk sending and receiving. Only 1 message per second is allowed on a long code, which means it could take days to send messages to all of your subscribers, unlike short codes which can send bulk message blasts quickly and easily.
  • They’re easier to remember and promote.

Do you want to learn more about the building blocks of a successful SMS marketing campaign? Contact us or call us at (305) 505-­­5393 for help with your (SMS) text message marketing.