Case Study: Lay’s Text-to-Win Flavor All-Stars

Lay's Text-To-Win Sweepstakes

Lay’s Case Study from Sweeppea

A national snack brand has reintroduced three new chip flavors and is giving fans the opportunity to earn rewards with a text-to-win.

  • Objective: To increase product sales and improve market share through modern marketing channels, such as social media and SMS. Frito-Lay is also using the promotion to help increase brand loyalty by nurturing more passionate followers through campaigns that are designed to appeal to customers’ unique snack flavor preferences.
  • Prize: $100 cash awarded in the form of a check payable to each winner.
  • Grand Prize: Lay’s(R) for a Year, which consists of 52 coupons that are each redeemable for one bag of Lay’s(R) brand chips.

Want to market your brand with a text-to-win campaign? Reserve Your Sweepkey now to get started in 10 minutes or less.

Case Study: Bud Light Text-to-Win Ultimate Tailgate Sweepstakes

Bud Light Text-To-Win Sweepstakes

Bud Light Runs Text-to-Win During Football Season

Bud Light beer offered a text-to-win for football fans to win a tailgate package. As a nationally recognized brand, Bud Light doesn’t really need to increase brand awareness.  In this case, it’s affiliating itself with NFL football games and offering something its customers want. What better way to amp up the excitement and stay top of mind during football season?

  • Objective: To increase product sales and remind fans it’s the beer of choice during football season.
  • Prize: A 6’x4′ tailgate trailer with a 30-amp breaker panel, coaxial outlet, 2000 watt portable inverter generator, grill mount, grill with cradle, TV mount, 32″ LED HD TV, portable satellite system with one receiver, 38″ 5.1 soundbar system, 10′ HDMI cable, and one cooler.
  • Results: Thousands of participants entered.

Ready to start a text-to-win campaign for your brand? See Pricing or Features now to get started with your own campaign.

Display for Bud Light's text-to-win

Case Study: King’s Hawaiian and Publix Supermarket Text-to-Win A Trip to the Pro Bowl

King's Hawaiian and Publix Supermarket Text-to-Win A Trip to the Pro Bowl

King’s Hawaiian and Publix Supermarket Case Study from Sweeppea

A national food brand teamed up with the Falcons football team to offer a text-to-win in supermarkets.

  • Objective: To boost product sales, improve retail space awareness and product positioning for King Hawaiian’s products.
  • Prize: $100 Publix Gift Card.
  • Grand Prize: Paid Trip to the Pro-Bowl in Orlando, FL.
  • Results: 
    • Hundreds of participants entered daily.
    • Adding text-to-win increased entries by 35 times compared to sweepstakes of the previous year
    • Nearly 100% store participation with front lobby displays
  • Client says: “We had awesome results from our sweepstakes. We really think Sweeppea had something to do with that. We will definitely propose to clients that we use Sweeppea in future sweepstakes!”

King's Hawaiian Uses Text-to-Win to Gain display space in Publix King's Hawaiian Successfully Uses Text-to-Win in Publix Stores

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.

How Text-To-Win Turns Any Event Into an “Oprah Moment”


oprah-moment-everybody-wins-text-to-win-by-sweeppea

Did you ever notice how Oprah’s giveaways always seemed to excite her audiences with sheer joy?

You may have assumed that this was simply because the audience was being prompted to cheer. However, you’ve probably also overheard people who never went to a taping of her show gush about how awesome and exciting her giveaways were on “Oprah’s Favorite Things.”

Fortunately, there is now a way for you to create the same effect for your business. The answer is text-to-win. If you want to create an instant giveaway that makes the crowd jump for joy at your company’s next event, then hosting a text-to-win during the event is the way to go. In fact, this is how Blue Martini uses text-to-win.

Here is how text-to-win turns any event into an “Oprah Moment.”

Everybody Wins

No one likes to be a loser! With text-to-win, everybody wins. Offering prizes to multiple winners will make your audience feel the excitement while attending your event. Even those who didn’t win big prizes can get texts with smaller prizes. Best of all, you can present the prizes live at the event. If you want to skyrocket the number of selfies taken at your event, this is how you do it!

Look What I Won!

Although “Oprah’s Favorite Things” could be considered product placement, these segments were exponentially more effective in getting her more attention. This is because the segments appealed to the everyone’s inner voice, telling them: Treat yourself! You deserve it!

Since your audience will have nothing to lose by entering your text-to-win instant giveaway, you’ll appeal to their inner selves and they’ll be happy to brag to others about what they won while promoting your company in the process.

Deliver Instant Gratification

Millennials’ demand for instant gratification is shaping the future of marketing. What better way to tap into this primal urge than with prizes they can win immediately?

Most people already feel like they don’t have enough free time. By delivering something that they want right away AND for free, you’ll give them the dose of instant gratification they crave!

Instant giveaways make all events more fun! Wow your guests at your company’s next event with a text-to-win instant giveaway. Reserve Your Sweepkey now to get started with your campaign in under 10 minutes. 

Text Message Marketing the Fastest Way to Reach Customers? 78% of Consumers Say ‘Yes’

text-messaging

Are you looking for the fastest and most effective way to reach your customers?

Given the fact that 90% of all text messages are read within the first 3 minutes, text messaging is one of the fastest ways to reach consumers

But if you’re not fully convinced text messaging can work, here’s some information from consumers…

Consumers Prefer Text

Fortunately, there is now data, backed by reports from real consumers, that proves the effectiveness of text message marketing. Recently, Vibes did a survey which asked consumers what they thought about the fastest communication to reach them.

The survey, published in their 2016 report, found that 78% of consumers believe that text messaging is the fastest way for businesses to reach them. Consumers even prefer text messaging over mobile email (48%), push notifications (32%), and emails sent on desktop or tablet devices (27%).

So why is text messaging so popular among consumers?

Consumers Are Going Mobile

The trend towards mobile has been in full swing for some time. However, the adoption of mobile devices is no longer only about social media and ecommerce. In fact, consumers are making the shift to mobile across all industries.

Text Messaging is Convenient

In a recent survey of 1,000 internet users done by Ovum, nearly a third of survey respondents reported that sending a text message to a company was less time-consuming and more convenient than other ways of communicating with a company.

Text Message Use Has Remained Consistent

Another important thing to note about text messaging is the fact that consumers’ use of text messages has remained consistent over the years. In fact, most consumers have reported that they use text messaging more as the years pass rather than less. Most importantly, text messaging outranks phone calls as the preferred method of contact for millennials.

With so much evidence to prove that you can develop a loyal following for your business by using text message marketing, it’s safe to assume that an SMS marketing campaign can bring good returns for your business. 

Contact us with any questions about text message marketing or check out our text-to-win sweepstakes platform.