Case Study: King’s Hawaiian and Publix Supermarket Text-to-Win A Trip to the Pro Bowl

King's Hawaiian and Publix Supermarket Text-to-Win A Trip to the Pro Bowl

King’s Hawaiian and Publix Supermarket Case Study from Sweeppea

A national food brand teamed up with the Falcons football team to offer a text-to-win in supermarkets.

  • Objective: To boost product sales, improve retail space awareness and product positioning for King Hawaiian’s products.
  • Prize: $100 Publix Gift Card.
  • Grand Prize: Paid Trip to the Pro-Bowl in Orlando, FL.
  • Results: 
    • Hundreds of participants entered daily.
    • Adding text-to-win increased entries by 35 times compared to sweepstakes of the previous year
    • Nearly 100% store participation with front lobby displays
  • Client says: “We had awesome results from our sweepstakes. We really think Sweeppea had something to do with that. We will definitely propose to clients that we use Sweeppea in future sweepstakes!”

King's Hawaiian Uses Text-to-Win to Gain display space in Publix King's Hawaiian Successfully Uses Text-to-Win in Publix Stores

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.

How Text-To-Win Turns Any Event Into an “Oprah Moment”


oprah-moment-everybody-wins-text-to-win-by-sweeppea

Did you ever notice how Oprah’s giveaways always seemed to excite her audiences with sheer joy?

You may have assumed that this was simply because the audience was being prompted to cheer. However, you’ve probably also overheard people who never went to a taping of her show gush about how awesome and exciting her giveaways were on “Oprah’s Favorite Things.”

Fortunately, there is now a way for you to create the same effect for your business. The answer is text-to-win. If you want to create an instant giveaway that makes the crowd jump for joy at your company’s next event, then hosting a text-to-win during the event is the way to go. In fact, this is how Blue Martini uses text-to-win.

Here is how text-to-win turns any event into an “Oprah Moment.”

Everybody Wins

No one likes to be a loser! With text-to-win, everybody wins. Offering prizes to multiple winners will make your audience feel the excitement while attending your event. Even those who didn’t win big prizes can get texts with smaller prizes. Best of all, you can present the prizes live at the event. If you want to skyrocket the number of selfies taken at your event, this is how you do it!

Look What I Won!

Although “Oprah’s Favorite Things” could be considered product placement, these segments were exponentially more effective in getting her more attention. This is because the segments appealed to the everyone’s inner voice, telling them: Treat yourself! You deserve it!

Since your audience will have nothing to lose by entering your text-to-win instant giveaway, you’ll appeal to their inner selves and they’ll be happy to brag to others about what they won while promoting your company in the process.

Deliver Instant Gratification

Millennials’ demand for instant gratification is shaping the future of marketing. What better way to tap into this primal urge than with prizes they can win immediately?

Most people already feel like they don’t have enough free time. By delivering something that they want right away AND for free, you’ll give them the dose of instant gratification they crave!

Instant giveaways make all events more fun! Wow your guests at your company’s next event with a text-to-win instant giveaway. Reserve Your Sweepkey now to get started with your campaign in under 10 minutes. 

Text Message Marketing the Fastest Way to Reach Customers? 78% of Consumers Say ‘Yes’

text-messaging

Are you looking for the fastest and most effective way to reach your customers?

Given the fact that 90% of all text messages are read within the first 3 minutes, text messaging is one of the fastest ways to reach consumers

But if you’re not fully convinced text messaging can work, here’s some information from consumers…

Consumers Prefer Text

Fortunately, there is now data, backed by reports from real consumers, that proves the effectiveness of text message marketing. Recently, Vibes did a survey which asked consumers what they thought about the fastest communication to reach them.

The survey, published in their 2016 report, found that 78% of consumers believe that text messaging is the fastest way for businesses to reach them. Consumers even prefer text messaging over mobile email (48%), push notifications (32%), and emails sent on desktop or tablet devices (27%).

So why is text messaging so popular among consumers?

Consumers Are Going Mobile

The trend towards mobile has been in full swing for some time. However, the adoption of mobile devices is no longer only about social media and ecommerce. In fact, consumers are making the shift to mobile across all industries.

Text Messaging is Convenient

In a recent survey of 1,000 internet users done by Ovum, nearly a third of survey respondents reported that sending a text message to a company was less time-consuming and more convenient than other ways of communicating with a company.

Text Message Use Has Remained Consistent

Another important thing to note about text messaging is the fact that consumers’ use of text messages has remained consistent over the years. In fact, most consumers have reported that they use text messaging more as the years pass rather than less. Most importantly, text messaging outranks phone calls as the preferred method of contact for millennials.

With so much evidence to prove that you can develop a loyal following for your business by using text message marketing, it’s safe to assume that an SMS marketing campaign can bring good returns for your business. 

Contact us with any questions about text message marketing or check out our text-to-win sweepstakes platform.

5 Holiday Sweepstakes Ideas for Your Text-to-Win

Retailers Can Show Their  Text-to-Win Offer on Their Store's Display Windows
Retailers Can Show Their Text-to-Win Offer on Their Store’s Display Windows

The holiday season is around the corner! 

Which means it’s time for you to start working on your company’s holiday text-to-win sweepstakes.  If you  aren’t sure what type of sweepstakes to run, don’t worry. We’ve got you covered.

Here are 5 holiday sweepstakes ideas you can launch now for your text-to-win:

1. Text-to-Win for Members or Customers Only

If you have customers and followers that interact with your brand via a specific marketing channel, you can create a mobile sweepstakes just for them. It can be an extra bonus for joining your list, group or club or can be an incentive for your membership drive or campaign. Another option is to give customers a chance to win as a “thank you” for their business. Make sure they know it’s an exclusive opportunity and let new visitors know there’s an extra perk to being a loyal customer.

This is a great way to build a mobile holiday sweepstakes quickly, especially since you already have an audience that likely wants to participate.

2. Holiday Countdown Sweepstakes

Host a holiday countdown sweepstakes in the final days leading up to the holidays this year. In this format, you can give away multiple prizes to lucky winners. These kinds of multi-day sweeps with a new winner each day can build more excitement and attract more fans to your brand.

3. Instant Win Sweepstakes

Everyone loves winning right away and you can capitalize on that excitement with an instant win sweepstakes. Believe it or not, this can be run by text. Just set when the winner will be chosen in advance and it will happen automatically. For example, award instant winners every 50 entries or award one winner at entry number 250.

4. Procrastinator’s Christmas or New Year’s Eve

With a little humor, you can set yourself apart with a sweep right after the holiday. A local group used to have a Procrastinator’s New Year’s Eve party every year. It was a great success because it didn’t compete with other events on the actual holiday. Try a similar technique and have a little fun with it.

5. Sign Up and Win Sweepstakes

The holiday season is a great time to attract new customers.  Even a simple sign up and win sweepstakes will grow your subscriber list and make your offer available to a new audience.

If you haven’t already considered specific holiday promotions for your business, other than coupons and discounts, these 5 holiday sweepstakes ideas are easy to launch in our text-to-win platform. Sign up or contact us for help.

5 Promotional Ideas to Boost Your Text-to-Win

Do you have a promotional strategy for your text-to-win?

If you want to see results quickly, plan out your moves before your mobile sweepstakes launches.

Here are 5 promotional ideas to boost your reach online and gain more entries for your text-to-win:

1. Influencer Outreach

Know any influential bloggers or personalities in your space? Have them help you get the word out to their social networks to leverage reach. If you don’t know influencers, don’t worry. There are millions of bloggers who write about various products and industries, so it shouldn’t be hard to find at least 5 or 10 to reach out to.  

Write a personalized email to each one about your campaign. Then, ask them to announce it on their blog or social profiles in exchange for free product or a major discount.

2. Email Your Subscribers

Send an email out to all of your subscribers to let them know that your sweepstakes will launch soon. You can give some hints about the prize available to get them excited. As soon as your mobile sweepstakes goes live, you should notify them via email.

3. Issue a Press Release

While you shouldn’t expect CNN to knock on your door, a press release can help you announce your sweep not only to the media, but also to consumers themselves. Releases can help bring traffic to your website and may even boost your search rankings. Both of these things will attract more entrants to your mobile sweepstakes.

Send out the press release on the day your text-to-win goes live.

4. Make a Teaser Video

If your mobile sweepstakes involves an expensive prize, make a teaser video to build the excitement. If the prize is a vacation, for example, try to get shots of the location from the prize destination. There may even be stock video. Be sure to include instructions on how to enter in your video or accompanying text!

5. Find a Prize Partner

If you want to attract as many entrants as possible, don’t go it alone. Find a related business to partner with and offer a bigger prize to both of your audiences. It’s a win-win with double the exposure. Remember to choose a company that is related, but not a direct competitor.