How Breweries Can Sell More Beer and Get Fans Engaged with Text-to-Win

Breweries Can Sell More Beer and Get Fans Engaged with Text-to-Win - sweeppea.com

Text-to-win is delivering some big returns for all brands and industries, so it’s no surprise that beer wholesalers and breweries are looking to get in on the action!

In fact, it is one of the best ways to build your brand with a targeted audience that is already excited about your products.

Here are a few clever ways to help breweries or wholesalers sell more beer while also getting fans engaged with text-to-win.

Pitch the Program to Retailers

Retailers are always looking for ways to promote products in-store and engage customers with fun and exciting promotions. Retailers can use your text-to-win to place new displays, ads in shoppers and more importantly, make an order.

Do a Text-to-Win During a Live Event

Ask fans to interact with your text-to-win campaign while they’re attending a live event, such as a sports game or concert. You can ask them to opt-in to your campaign for a chance to win free swag, backstage passes or food!

Send Winners on a Brewery Tour

Old Bust Head Brewing Company is a local brewery specializing in Virginia craft beer. They recently held the “International Gold Cup Races” Sweepstakes in order to offer a North Rail Car Pass to the International Gold Cup Races to the winner.

However, a second prize that breweries might want to duplicate is that they also gave away a tour and tasting at the Old Bust Head Brewing Company Taproom.

By allowing people to enjoy an experience at their brewery, Old Bust Head was able to get their mobile subscribers excited about their brand and interested in visiting the brewery itself.

Give Away Complementary Products

Customers love free stuff! If you want to increase engagement, do a giveaway. Offering a chance to win a trip to a music or sports event, is a great way to attract the attention of your fans.

You can offer a chance to win tickets, or give away items that are related to your beer products, such as the “SATURDAY DOWN SOUTH” GEAR sweepstakes that Bud Light recently held.

Bud Light Down South Text-to-Win

With branded merchandise, you can keep your beer company in the minds of your customers and also get more business through word of mouth advertising.

Keep the Updates Coming

Once you’ve got your mobile customers from your text-to-win campaign, you can also boost your sales later on by sending messages to both winners and non-winners.

Sending news about new brands or beer varieties can bring in more sales from customers who already love your products.

In this way, you can keep your fans engaged, build more recognition and loyalty for your brand, while increasing your sales.

It’s easy to start a new text-to-win campaign! To get started, see features and pricing.

How to Pick a Relevant Prize for Your Sweepstakes

Wondering how to choose a relevant prize for your sweepstakes? Here’s how to do it.

First, you need to make entering your sweepstakes worth your subscribers’ time. After all, who’s going to provide their information for a prize that doesn’t excite them?

If you want to see a great response to your sweepstakes, here’s how to pick a relevant prize.

Give Away the Latest Tech Gadget

If you’re looking for something people will really want, the latest tech gadget is the perfect choice, as long as it’s relevant to your business. Keep in mind that the prize is the main thing that will impact the number of entries your sweepstakes receives.

A trending product is a great way to make your sweepstakes go viral. Everyone loves to have the latest tech gadgets, especially before they hit the retail stores. So if you can make a deal to get them on pre-order, even better!

Choose a Prize That Appeals to Your Audience

If you are looking for prizes that are guaranteed to be a hit, they need to appeal to everyone in your audience. Some examples are:

  • A year’s supply of your product where the customer chooses the flavor, size, color, or other product attribute
  • A vacation to a location of the winner’s choice
  • A gift certificate

These prizes all work because they not only cater to the desires of your audience, they also offer choices. If you want your prize to be successful, don’t put restrictions that could potentially turn people away.

Find a Complementary Prize

If you can’t give away your product, then you should find a complementary one. The beer brewery, Deschutes Brewery took this approach when they unveiled their “Yeti Cooler” Sweepstakes.

Each winner of the sweepstakes received a Yeti “Roadie” Cooler, which makes it a lot easier to keep their Deschutes beer products cold! Another reason this works is because Yeti coolers are premium coolers and very desirable.

Kendall-Jackson gave away Big Green Egg grills, another premium and trendy product, to help sweepstakes winners plan the perfect summer barbecue. Wine and grilled food, who doesn’t want that?

Think about the accessories that complement your product and it’ll be easier to find some ideas for prizes to give away. Make it more convenient for your subscribers to enter with a text-to-win as well. They’ll be happy to enter for the prize and you’ll be rewarded with sweepstakes entries!

Reserve Your Sweepkey now to get started with your text-to-win campaign. If you have questions, contact us and we’ll be happy to help!

How to Reach Your Audience in a Mobile World

mobile-world

How can you reach your audience in a mobile world? As marketers battle over the declining attention spans of today’s consumers, you’ll need a clear marketing strategy to beat the competition. To help you reach your mobile audiences effectively, we’ve put together the following tips.

Ensure Your Marketing Is Mobile-friendly

Today’s consumers are mobile-first. In fact, a study found that 80% of users use their smartphones to search the internet. In addition, mobile devices are outpacing desktop computers as being the ones users consider the most important for accessing the internet and for consuming digital media.

So if you want to reach consumers, make sure your marketing is mobile-friendly.  Ensure also that your website uses responsive design so it’s easily viewed on a mobile device.

Include Your Website

Adding your website to your marketing materials allows customers to learn more about your business when it is convenient for them. In addition, they’ll also have access to all of the other means of contacting your business, if you display them prominently on your website.

Update Your Email Template

You have less than 10 seconds to grab a subscriber’s attention with a marketing email. If you want your email to be read, make sure your email template displays well on mobile devices. It can affect your click-through rate and yet we see many businesses that haven’t updated. 

Mobile Sweepstakes

A mobile sweepstakes is very effective for promoting your business and reaching your mobile audience thanks to text messaging. As you know, texting is a feature available on every phone, including non-smartphones, so there’s less of a learning curve compared to apps.

It’s also easy to set up a mobile sweepstakes. All you have to do is reserve your sweepkey to get started in 10 minutes or less.

Social Networks

These days, just about everyone you know uses social networking sites, such as Instagram, Facebook, and Twitter. If you want to connect with your audience, you need to make sure that your business is actively using these sites to recruit and engage customers. Social media is also a very effective tool for promoting your text-to-win campaigns!

We hope this compilation of mobile marketing tips can help you to grow your business.

If you have any questions about marketing your business or you want ideas for a mobile sweepstakes, reach out to us via email at support@momares.com or check out our text-to-win sweepstakes platform.

4 Tips to Help You Develop an Annual Mobile Promotions Calendar

mobile promotion plans 2017

How many times have you thought about putting together a new mobile promotion but couldn’t do it until the last minute?

Have you watched another company take advantage of a mobile or promotional trend and wished your company had thought of it first? You may have missed a few opportunities in the past, but there’s still hope! You have a chance to turn things around.

Don’t let your marketing fall behind. Now, is the time to plan next year’s promotions. To help you get started ASAP, here are 4 tips to help you develop an annual mobile promotions calendar:

Seasonal Promotions

Running seasonal promotions is the best way to take full advantage of the sales boost your business may get at that time.

What are the high and low times of the year for your business? Are there consistent patterns in sales and traffic to your business that coincide with certain months of the year?

Plan your promotions so they coincide with these seasonal variations. This can help you maximize sales during your best months and help you get over the periods when sales slow down.

Holidays

Christmas, Black Friday, Mother’s Day… nearly every business runs promotions during major holidays.

However, doing promotions for obscure or industry holidays can set you apart from the competition. If you’re looking for some ideas, you can find a list of bizarre, wacky, and unique holidays for 2017 here.

Some highlights from the list include:

Since fewer companies run promotions for these holidays, you’ll get the opportunity to explain what the holiday is about and how your customers can celebrate it with your promotion!

Events

If your company regularly hosts product launch events or attends industry conferences, come up with creative ways to incorporate mobile promotion ideas into these events.

By offering a positive way for your fans to increase participation with your brand, you can get them to share your promotion and attract even more attention to your event.

Do Something Creative

When you plan your mobile promotions in advance by creating an annual promotions calendar, you’ll have plenty of time to allow your creative juices to flow! Think of ways to make your promotions fun and exciting (perhaps, by offering amazing prizes or tying in recent trends).

Ready to set up your text-to-win campaigns for 2017? Reserve Your Sweepkey now to get started in 10 minutes or less.

The Best Place to Include Your Text-To-Win Call to Action? Right On Your Product

milagros-liquor-text-to-win

While there are a variety of ways to promote your text-to-win, there’s one in particular that consumer product manufacturers may overlook – the product itself.  

This is a technique our client, William Grant, recently used to promote their Ohana Sweep. They created a card to slip on wine bottles:

william-grant-ohana

By using this method, they were able to incorporate the promotion without having to make changes to their existing product packaging.

In fact, this is a highly effective approach to promoting your sweepstakes and has many benefits.

Here are a few benefits to promoting your text-to-win right on your product:

You don’t have to change the packaging

You really don’t have to change the packaging for your product to include the call to action. Using a label, like William Grant did, or a sticker as a temporary solution while the sweep is running can be cost-effective.

You can also use the colors and design you already use for your brand and once the sweep is over, you’re quickly back to the regular packaging your customers are used to seeing.

Audience targeting is built-in

Since the text-to-win call to action will be shown only to the people who are most interested in your product, your existing customers, you don’t have to worry about finding an audience for your sweep. In this way, audience targeting is built-in, helping you to conserve your marketing budget for your campaign.

Helps your product stand out from the competition

Just like coupon labels/stickers get extra attention, so do sweepstakes labels. In addition, having a sweepstakes label on your product might even boost sales! Customers love promotions and if they see that there is a special offer on your product, they may be more inclined to buy it.

Customers can enter in-store or at home

With the ease of text-to-win, consumers can enter while they’re in the store or at home. There are essentially no restrictions for when and where they enter, which makes entering your sweep convenient for them.

However, you shouldn’t forget to create official rules and include an abbreviated set of rules on the front or back of your label. This will ensure you’re covered legally, so your sweepstakes doesn’t violate any laws or regulations.

Ready to start your text-to-win sweepstakes campaign? Reserve Your Sweepkey now to get started in under 10 minutes.