4 Tips to Help You Develop an Annual Mobile Promotions Calendar

mobile promotion plans 2017

How many times have you thought about putting together a new mobile promotion but couldn’t do it until the last minute?

Have you watched another company take advantage of a mobile or promotional trend and wished your company had thought of it first? You may have missed a few opportunities in the past, but there’s still hope! You have a chance to turn things around.

Don’t let your marketing fall behind. Now, is the time to plan next year’s promotions. To help you get started ASAP, here are 4 tips to help you develop an annual mobile promotions calendar:

Seasonal Promotions

Running seasonal promotions is the best way to take full advantage of the sales boost your business may get at that time.

What are the high and low times of the year for your business? Are there consistent patterns in sales and traffic to your business that coincide with certain months of the year?

Plan your promotions so they coincide with these seasonal variations. This can help you maximize sales during your best months and help you get over the periods when sales slow down.

Holidays

Christmas, Black Friday, Mother’s Day… nearly every business runs promotions during major holidays.

However, doing promotions for obscure or industry holidays can set you apart from the competition. If you’re looking for some ideas, you can find a list of bizarre, wacky, and unique holidays for 2017 here.

Some highlights from the list include:

Since fewer companies run promotions for these holidays, you’ll get the opportunity to explain what the holiday is about and how your customers can celebrate it with your promotion!

Events

If your company regularly hosts product launch events or attends industry conferences, come up with creative ways to incorporate mobile promotion ideas into these events.

By offering a positive way for your fans to increase participation with your brand, you can get them to share your promotion and attract even more attention to your event.

Do Something Creative

When you plan your mobile promotions in advance by creating an annual promotions calendar, you’ll have plenty of time to allow your creative juices to flow! Think of ways to make your promotions fun and exciting (perhaps, by offering amazing prizes or tying in recent trends).

Ready to set up your text-to-win campaigns for 2017? Reserve Your Sweepkey now to get started in 10 minutes or less.

The Best Place to Include Your Text-To-Win Call to Action? Right On Your Product

milagros-liquor-text-to-win

While there are a variety of ways to promote your text-to-win, there’s one in particular that consumer product manufacturers may overlook – the product itself.  

This is a technique our client, William Grant, recently used to promote their Ohana Sweep. They created a card to slip on wine bottles:

william-grant-ohana

By using this method, they were able to incorporate the promotion without having to make changes to their existing product packaging.

In fact, this is a highly effective approach to promoting your sweepstakes and has many benefits.

Here are a few benefits to promoting your text-to-win right on your product:

You don’t have to change the packaging

You really don’t have to change the packaging for your product to include the call to action. Using a label, like William Grant did, or a sticker as a temporary solution while the sweep is running can be cost-effective.

You can also use the colors and design you already use for your brand and once the sweep is over, you’re quickly back to the regular packaging your customers are used to seeing.

Audience targeting is built-in

Since the text-to-win call to action will be shown only to the people who are most interested in your product, your existing customers, you don’t have to worry about finding an audience for your sweep. In this way, audience targeting is built-in, helping you to conserve your marketing budget for your campaign.

Helps your product stand out from the competition

Just like coupon labels/stickers get extra attention, so do sweepstakes labels. In addition, having a sweepstakes label on your product might even boost sales! Customers love promotions and if they see that there is a special offer on your product, they may be more inclined to buy it.

Customers can enter in-store or at home

With the ease of text-to-win, consumers can enter while they’re in the store or at home. There are essentially no restrictions for when and where they enter, which makes entering your sweep convenient for them.

However, you shouldn’t forget to create official rules and include an abbreviated set of rules on the front or back of your label. This will ensure you’re covered legally, so your sweepstakes doesn’t violate any laws or regulations.

Ready to start your text-to-win sweepstakes campaign? Reserve Your Sweepkey now to get started in under 10 minutes.

Case Study: Lay’s Text-to-Win Flavor All-Stars

Lay's Text-To-Win Sweepstakes

Lay’s Case Study from Sweeppea

A national snack brand has reintroduced three new chip flavors and is giving fans the opportunity to earn rewards with a text-to-win.

  • Objective: To increase product sales and improve market share through modern marketing channels, such as social media and SMS. Frito-Lay is also using the promotion to help increase brand loyalty by nurturing more passionate followers through campaigns that are designed to appeal to customers’ unique snack flavor preferences.
  • Prize: $100 cash awarded in the form of a check payable to each winner.
  • Grand Prize: Lay’s(R) for a Year, which consists of 52 coupons that are each redeemable for one bag of Lay’s(R) brand chips.

Want to market your brand with a text-to-win campaign? Reserve Your Sweepkey now to get started in 10 minutes or less.

Case Study: Bud Light Text-to-Win Ultimate Tailgate Sweepstakes

Bud Light Text-To-Win Sweepstakes

Bud Light Runs Text-to-Win During Football Season

Bud Light beer offered a text-to-win for football fans to win a tailgate package. As a nationally recognized brand, Bud Light doesn’t really need to increase brand awareness.  In this case, it’s affiliating itself with NFL football games and offering something its customers want. What better way to amp up the excitement and stay top of mind during football season?

  • Objective: To increase product sales and remind fans it’s the beer of choice during football season.
  • Prize: A 6’x4′ tailgate trailer with a 30-amp breaker panel, coaxial outlet, 2000 watt portable inverter generator, grill mount, grill with cradle, TV mount, 32″ LED HD TV, portable satellite system with one receiver, 38″ 5.1 soundbar system, 10′ HDMI cable, and one cooler.
  • Results: Thousands of participants entered.

Ready to start a text-to-win campaign for your brand? See Pricing or Features now to get started with your own campaign.

Display for Bud Light's text-to-win

Case Study: King’s Hawaiian and Publix Supermarket Text-to-Win A Trip to the Pro Bowl

King's Hawaiian and Publix Supermarket Text-to-Win A Trip to the Pro Bowl

King’s Hawaiian and Publix Supermarket Case Study from Sweeppea

A national food brand teamed up with the Falcons football team to offer a text-to-win in supermarkets.

  • Objective: To boost product sales, improve retail space awareness and product positioning for King Hawaiian’s products.
  • Prize: $100 Publix Gift Card.
  • Grand Prize: Paid Trip to the Pro-Bowl in Orlando, FL.
  • Results: 
    • Hundreds of participants entered daily.
    • Adding text-to-win increased entries by 35 times compared to sweepstakes of the previous year
    • Nearly 100% store participation with front lobby displays
  • Client says: “We had awesome results from our sweepstakes. We really think Sweeppea had something to do with that. We will definitely propose to clients that we use Sweeppea in future sweepstakes!”

King's Hawaiian Uses Text-to-Win to Gain display space in Publix King's Hawaiian Successfully Uses Text-to-Win in Publix Stores

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.