Case Study: Link Transit Public Bus System Offers Text-to-Win for 25-Year Anniversary

Public bus system offers text-to-win to riders to mark 25 years of service.


What do you do to highlight a 25-year anniversary? With a giveaway to thank your customers of course!

This is exactly what Link Transit, a public bus system in Washington state, did in December 2016. It marked 25 years of service while offering a gift card prize for bus riders.

Objective: To create a fun and engaging text-to-win sweepstakes to thank riders and celebrate 25 years of service.

Prize: $225 Fred Meyer gift card

Results: Hundreds of passengers entered while riding the bus system. The campaign also helped promote Link Transit’s long history of serving the local community.

How Many Fields Should Your Text-To-Win Entry Form Contain?

How do you create a high converting text-to-win entry form? The key is to make sure that your form contains the right number of fields. But, how many is too many? How many isn’t enough?

Here are a few tips to help you sort it all out.

Your Entry Form Shouldn’t Discourage Signups

The key to designing and entry form that will get as many signups as possible is to ask for enough information to contact your subscribers while eliminating unnecessary form fields that will cause people to abandon your entry form without signing up.

Privacy is important to your customers and the more information that you ask for, the more they’ll wonder why you need so much information and what your company plans to do with it.

At Sweeppea, we’ve had the opportunity to run many campaigns for our customers and we’ve generally found that text-to-win entry forms convert best when then they have the following three fields:

  • First Name
  • Last Name
  • Email

These are the three recommended fields that your subscribers will have to manually complete while a fourth Mobile Number field will be auto filled.

Rules to Follow When Adding Fields to Your Text-to-Win Entry Form

However, these fields might not be enough for your campaign. If you’re considering adding additional fields to your text-to-win entry form, follow these rules to ensure that you’re only asking high-value questions:

  1. Don’t make repeated or unnecessary requests. Don’t request information from subscribers that you already have or could have obtained from your subscribers some other way (e.g. from your analytics data or CRM software).
  2. Make additional fields optional. This is a great way to make it convenient to enter your text-to-win campaign while also allowing you to separate people who have high interest in your business from those participants who are only in it for the prize.
  3. Keep it short. People have short attention spans when it comes to mobile marketing and no one wants to spend more than a few seconds filling out an entry-form (unless the prize is a billion dollars).
  4. Test multiple versions of your entry form. A/B testing your entry form can help you to find your sweet spot.

Final Thoughts

If you need to collect additional information in order to run your text-to-win campaign effectively and select winners, then by all means, add the fields that you need.

For the best results, we recommend keeping your text-to-win entry form brief and very basic.

Now that you understand the variables that go into creating a text-to-win entry form, you’re one step closer to creating your first campaign. Reserve Your Sweepkey now to get started.

Case Study: WNBP AM Radio’s Holiday Text-to-Win Shopping Spree was Easy for the Station, Fun for Listeners

Radio station offers holiday text-to-win shopping spree

Radio stations are always raising the bar to keep listeners engaged and entertained, especially during the holidays. And what better way to do this than to tell listeners to send a text for a chance to win a shopping spree?

The ease of use is what made this a winner for WNBP AM Radio. Consider their goals…


  • To thank listeners and spread holiday cheer with a fun and engaging text-to-win sweepstakes.
  • WNBP AM Radio also wanted an automated way of collecting entries that would not clog up their phone lines or require a person to write down the person’s information.

Prize: $1000 in Gift Cards from local merchants.

Results: Hundreds of participants entered.

Client said: “I love how easy Sweeppea is to use.” Pete Falconi, WNBP Manager

Ready to market your own station or brand with a text-to-win? Reserve Your Sweepkey now to get started.

How Text-to-Win Turns a Participant Into a Customer

How Text-to-Win Turns a Participant Into a Customer

You’ve managed to get subscribers to participate in your text-to-win campaign. That’s great.

They’re now waiting to hear if they’ve won, but how do you keep them engaged–and coming back–after that?

Here are a few things you can do so your text-to-win turns participants into customers.

Add a Secondary Opt-in Message

If you want to start converting participants into customers as soon as possible, the best thing to do is add a secondary opt-in message with an instant offer right after the participant signs up for your campaign.

Why not entice them into trying your product right away? There’s no rule that says you have to wait until the sweep is over. And as long as you preserve the “no purchase necessary to enter” rule, you’re fine.

This isn’t used enough in our opinion and can lead to some sales while the sweepstakes is running.

“Thank You for Participating”

If you feel an immediate offer is too soon, then consider sending a “thank you for participating” message to all those who didn’t win after the sweep ends.

You should include an offer with this message as well. This is a more polite version of the upsell that all participants will appreciate and could lead to sales.

Include a Trackable CTA

If you send an offer to participants, don’t forget to use a call-to-action or CTA with a specific website address or code you can track. Something like…

“Get a $4 rebate on your next purchase with our thanks for participating! Visit [link] by 3/30 for more information on how to redeem. See you soon!”

This kind of message increases engagement and conversions and will let you measure results.

Get the Timing Right

Getting a sale from a text-to-win participant means you’ll need to act quickly. The instant someone enters is likely to be their highest point of engagement with your campaign. They might expect another message (with the hope that they win), but if your sweep lasts a month or more, they’re more likely to forget they’ve entered.

Consider also whether or not most of your entrants are familiar with your brand. If they haven’t been exposed to it before, they’d be considered “cold” traffic or leads and would respond better to an early message. If they’re somewhat familiar with your brand, they’re “warm” and may respond to an offer after the sweep.

Don’t delay too much though or you may lose an otherwise guaranteed sale.

Personalize and Humanize Your Messages

Above all else, keep in mind that your subscribers don’t want to interact with a company that does nothing but deliver sales messages.  Keep a friendly tone as well.

Use your follow-up messages to brand your company as a business that’s easy to work with, offers products and services that are personalized to their needs, and responds quickly.

Ready to start a text-to-win campaign with Sweeppea? Take the first step and Reserve Your Sweepkey now.

3 Modern Marketing Strategies Your Competitors Aren’t Using

Mobile Marketing

Wouldn’t it be awesome to have an unfair advantage over your competitors? Fortunately, it is easier than you think. Technology moves fast and most businesses are slow to catch on, or worse, they don’t bother at all until it’s too late.

If you want to achieve new heights in your mobile marketing efforts for your business, consider these 3 modern marketing strategies to get ahead.

1. Text-to-Win

SMS marketing is a no-brainer when it comes to modern marketing tools to use because consumers depend on their mobile phones for nearly everything these days.

In fact, there is no better way to reach your audience than with a text-to-win campaign that will not only get customers excited about your brand but will also give you future opportunities to market your products and services to a captive mobile audience.

2. Snapchat

Over 150 million people now use Snapchat to watch 10 billion videos every day. If your business is trying to reach that elusive segment of the market known as Millennials, then it is in your best interest to get on this platform right away.

In 2016, Snapchat did a study which concluded that its ads attract twice the visual attention of Facebook in-feed and 1.5 times more than Instagram in-feed.

Use Geofilters, Sponsored Lenses, and storytelling to grow support for your brand and engage with potential customers.

3. Influencer Marketing

While influencers were once primarily only found on blogs, today they’re everywhere! You can find them on social media and on almost every online platform, which means they are a marketing opportunity that you simply shouldn’t miss.

Influencers deliver reach and engagement that you simply can’t achieve with ads.

They also tend to be highly selective of the content that they promote so it is unlikely that they’ll work with your competitors if they’ve chosen to feature content from your brand.

Gain the First-Mover Advantage

Don’t worry if the competition loves to follow your company.

They want to see what you do next to attract customers and then try to piggyback off of your success. However, first movers have all of the advantages when it comes to modern marketing techniques.

While they sit back and watch, your company will attract more attention, more market share, and more sales. So if you want to get ahead with your marketing, the time is now.

If you’d like to try out some of these strategies for your business now, Sweeppea makes it so easy! You can create a text-to-win campaign in less than 10 minutes with our user-friendly solution. Reserve Your Sweepkey now to get started.