Supermarket Offered Free Bacon For a Year in Text-to-Win Sweepstakes

Supermarket Offered Free Bacon For a Year in Text-to-Win Sweepstakes

Hy-Vee Supermarkets appealed to bacon lovers with their prize… free bacon for a year.  They tied their promotion to the Blue Ribbon Bacon Festival, one of the top baconfests in the world. Hy-Vee, a chain with more than 240 stores in the Midwest, ventured into text-to-win and saw success with this promotion.

Objective:

  • To create a fun text-to-win to promote Hy-Vee Supermarkets during an event.
  • To convey to bacon lovers (and grocery shoppers) that Hy-Vee Supermarket is the place for great bacon.
  • To gain a database of participants to re-market offers via text message and emails.

Promotions Channels:

  • In venue advertising
  • Social media promotion

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails collected.

Prize: Hy-Vee vouchers for a 12-month’s supply of bacon

To get started with your own text-to-win, see features and pricing.

Pet Store Pet Supermarket Mobile Contest

How Pet Supermarket uses text-to-win

A highly valued prize? Check.

Easy entry? Check.

Text coupons with high conversion? Again, check.

Pet Supermarket’s text-to-win has all the elements of a successful program and is indeed seeing huge success. Free pet food for a year certainly gets attention and with a new winner drawn every month, the buzz stays high.

Text-to-win signage in pet store chain

By using our text-to-win platform they’ve developed a mobile subscriber list in the thousands. Best of all, they increase their store sales with each text they send after the sweepstakes. They offer exclusive discounts and coupons that have generated a 7% to 12% conversion rate for sales in store.

How Pet Supermarket uses text-to-win

They also announce each month’s winner on Facebook, generating another round of excitement and entries. As their program has proven, text-to-win and text message marketing are cost-effective and efficient and can return high ROI.

Ready to start your own text-to-win?  See our features and pricing to get started.

 

Case Study: 90+ Cellars Gets More Retail Space, Promotes New Wines with Text-to-Win Sweepstakes

Wine & spirits companies gain retail space with text-to-win

Food and beverage companies use sweepstakes not only to help their brands with customers, but also to help their positions in store.

Wine and liquor brands like 90+ Cellars for example, get a competitive edge with this type of campaign. They can ask the store to help them feature the promotion with an endcap or special display. These endcaps and displays boost sales and gain attention, while the text-to-win helps them build a database of customers. It’s a win-win.

Objective:

  • To create a fun and engaging text-to-win sweepstakes to promote their new wines.
  • To gain preferential end-cap shelf space and product positioning in retailers.

Prize: $100 gift card to Market Basket

Results: Hundreds of participants to start their mobile customer database.

Client said: “The Sweeppea platform worked very well and we would gladly use it again if we have another need for a text-to-win platform.”

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.

Sweepstakes Marketing Tactics You Can Adopt from Big Brands

Sweepstakes Marketing Tactics You Can Adopt from Big Brands

Building a strong brand may seem difficult when your company has a limited budget for marketing. Fortunately, the power of text message marketing puts the strategies that big brands use within reach for smaller companies.

Here are several powerful sweepstakes marketing tactics that you can adopt from big brands.

Take it Mobile With Text-to-Win Entry

Allowing participants to enter your sweepstakes with a mobile text-to-win can make a big difference in the number of subscribers. It’s convenient (especially in a retail environment) and fast, which makes it appealing to consumers. Don’t forget to make your sweepstakes available for entry through your website and via social media, as well.

Offer Instant Win Prizes

With today’s technology, instant winners can be drawn automatically with software. For example, you can set an instant win for the 120th entrant (if one instant winner) or for every 25th entry (for multiple instant winners). Instant win prizes create a sense of urgency and excitement and give Millenials the instant gratification they like.

In fact, bd’s Mongolian Grill ran a very successful sweepstakes using this same tactic. They asked fans to visit a location for the secret code to enter their 25th anniversary give away and awarded instant win prizes every day. The result was increased foot traffic at all of their locations.

Offer Experiential Prizes

Unique experiences are memorable, which is why experiential prizes are trending. A DJ-hosted party at the sweepstakes winner’s home or tickets to a summer music festival are examples of experiential prizes.

These prizes can be more effective than product giveaways, because they allow the sweepstakes winner to share the prize with their friends and family, in turn attracting more fans to your brand.

Additionally, experiential prizes are more likely to be shared by winners on social media, which will give your sweep an additional boost.

Vallarta Supermarkets used this tactic when they ran a sweepstakes offering a tailgate party package as the prize. The prize included 60″ HDTV, $300 Vallarta Supermarket Gift Card, a BBQ Grill and a Live DJ.

With the sweep promoted on FM station Power 106 and a focus on the communities they serve, Vallarta Supermarkets generated thousands of participants.

Use Sweepstakes Data in Omnichannel Marketing

When you run a sweepstakes, you can collect various data points from your participants, including phone numbers, email addresses, and more. As you’ve probably noticed, whenever a big brand gets you to sign up for a promotion, they then use this data to send you offers later on other channels.

You can do the same for your company by using sweep data in your omnichannel marketing. This is marketing across several platforms, including web, social and mobile, to appeal  to the interests of those who entered and expressed interest in your brand.

Take your sweepstakes marketing to the next level and build a brand-boosting sweepstakes of your own. Reserve your Sweepkey and set up your campaign in 10 minutes or less.

Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes on Power 106 FM

Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes

Vallarta Supermarkets offered the makings of a great party during football season and killed it with their sweepstakes.

The prize was a Big Game House Party with a live DJ, a high-end BBQ grill, a flat-screen TV and a $300 gift card.

Running their sweep as a text-to-win made it easy to promote it on the radio. The DJs at Power 106 mentioned it on air and through social media. The company also promoted it through their own social channels and with advertising.

Objectives:

  • To create a fun and engaging text-to-win sweepstakes to promote Vallarta Supermarkets
  • To boost excitement for the “Big Game” and offer Vallarta Supermarket as THE place for all tailgating needs
  • To share a Vallarta Supermarkets video commercial with all participants
  • To build a database of participants for future marketing offers via text message and email.

Promotional Channels:

  • On-air advertising
  • Targeted digital
  • Social Media ads

Outcome:

  • Thousands of participants entered.
  • Video received a 5% click-thru rate.
  • Thousands of new emails collected.

Prize: The Grand Prize Big Game House Party included a 60” HDTV, $300 Vallarta Supermarket Gift Card, BBQ Grill and a Live DJ.

Reserve Your Sweepkey now to get your own campaign started as well.