Honda Dealers Amp Up Excitement with Text Sweepstakes Campaign

Honda Dealers Amped Up Excitement with Text-to-Win

Honda Dealers of New England amped up excitement during hockey and football games by offering a chance to win a new car during their text sweepstakes campaign. Sports fans simply had to text to enter and also had a chance to win VIP tickets and more.

This case of a lead-generating text to win was a success for Honda Dealers who were looking to connect with young Millenials in the market. They also supported a charitable organization with a donation for each text received.

Objective:

  • Generate leads for New England Honda Dealers and connect with potential customers.
  • To gain a database of participants to re-market offers via text message and email.

Car Dealers Use Text-to-Win to Appeal to Sports Fans

Promotional Channels:

  • Stadium signage at 10 Boston Bruins hockey games and 7 Boston College Eagles football games
  • Brand Ambassadors who actively engaged with fans

Honda Offers Chance to Win a Car During Bruins Hockey Games

Prize: Prizes included t-shirts, VIP tickets at the games and a chance to participate in the on-field throwing event to try to win a Honda.

Outcome: More than 1,000 sales leads were generated for the dealerships.

To get started with your own text-to-win, see features and pricing.

How to Increase ROI for Your Mobile Sweepstakes

An SMS sweepstakes is an effective promotion for your business to help you generate more leads, increase sales, and promote your brand. However, simply running a mobile sweepstakes won’t generate the results that you’re looking for unless you actively promote it to the right audience.

Here are some tips on how to increase ROI for your mobile sweepstakes.

Marketing

Marketing can drive some serious traffic to your sweepstakes. Here are a few ideas that we’ve seen deliver real value for our clients:

  • Sweepstakes directories. Get your sweepstakes listed with sites like AnyLuckyDay, Online Sweepstakes, Sweepstakes Advantage, and Slickdeals Contests & Sweepstakes.
  • Blogging. Create a blog post about your SMS sweepstakes and share it via social media.
  • Email marketing. Mention your promotion in all of your email newsletter updates.
  • Viral video. Create a short clever or funny video to promote your SMS sweepstakes and upload it to YouTube.

Online Advertising

Advertise your mobile sweepstakes with social ads. You can also run paid display advertising with Google AdWords to increase brand awareness. Some businesses have also found in-app advertising to be highly effective since you can tap into users that are already on their phones.

Print Advertising

For brick and mortar stores, print advertising for your mobile sweepstakes will allow you to attract the attention of shoppers that are already browsing your store. An end cap display offers a prominent and highly effective way to feature your promotion. You can also create messages to include with your product packaging.

PR

Press releases are a great way to advertise your mobile sweepstakes. Since Google changed its algorithm to include press releases in the news section of the search engine results, press releases now rank higher than ever.

When you write a press release to promote your mobile sweepstakes, make sure to include all of the details, such as the dates of your promotion, the available prizes, and eligibility factors to ensure that your press release is highly targeted to the audience of entrants that you’d like to attract.

Partnerships

A mobile sweepstakes also offers a great opportunity for you to partner with other brands. You can team up with another company to deliver a better prize that your company can offer on its own. In addition, a partnership also helps you to tap into your partner company’s audience, increasing the number of entrants for your mobile sweepstakes.

Ready to get started with your own text-to-win? See features and pricing.

Are Text-to-Win Sweepstakes Legal in the US?

Are you planning to offer a text sweepstakes, but  want to make sure that what you’re offering is actually legal? You’ve come to the right place.

If you’ve heard a little bit about sweepstakes, you already know that asking people to make a purchase in order to qualify to win your sweepstakes is illegal. But what is a text to win and is it really allowed?

Here is a brief explanation. Please note, the regulations discussed here apply to the United States only. If you’re planning to offer a text sweepstakes in other countries, we recommend you seek out legal counsel for further advice.

First, Make Sure You’re Not Running a Lottery

A lottery involves selling tickets and giving away prizes to ticket holders at random. In the U.S., lotteries are only allowed to be run by the government and several states don’t allow them at all.

A giveaway that requires a purchase therefore becomes an illegal lottery, which is not allowed in any state. Make sure you don’t require a purchase.

So What Makes it a Sweepstakes?

Typically when you offer a giveaway this is what’s known as a sweepstakes.

Here prizes are given away at zero cost to the entrants. Winners are selected randomly and there’s no consideration (or judging) involved in choosing a winner, only the luck of the draw. Think of it as a game of luck.

In most cases, it’s the consideration aspect of a promotion that can make your giveaway illegal, especially if you’re requiring participants to spend money.

This is why sweepstakes always includes the phrase ‘NO PURCHASE NECESSARY’ in the official rules.

What is a Text-to-Win?

A text to win or text sweepstakes is basically a sweepstakes done through the mobile text channel. The same sweepstakes rules apply, as well as text message marketing rules. The rules for text require disclosures and opt-ins to protect consumers. They’re different from sweepstakes rules, but still apply and need to be included when promoting the sweepstakes. 

So the answer to the original question is yes. A text-to-win sweepstakes is legal, as long as it follows sweepstakes regulations and text message marketing rules.

However, we still recommend you get advice from a lawyer before starting a promotion. You want to make sure you’re compliant and there may be industry regulations you’ll need to consider.

To get started with your own text-to-win, see features and pricing.

How Long Should It Take to Set Up & Run a Mobile Sweepstakes?

How To Set Up & Run a Mobile Tex To Win Sweepstakes -sweeppea.com

Once you decide to run a mobile sweepstakes, you figure it should only take a day to get started, right? Well, yes and no. There are a few factors to consider when planning your sweep and deciding how long your it should run.

Here’s a quick guide to help you plan out your campaign.

Setting Up Your Mobile Sweepstakes

While you can reserve your Sweepkey and open an account in a few minutes, it usually takes 1-2 weeks for clients to set up and launch their sweepstakes. Keep in mind, this includes the time needed to create your official rules using the Sweeppea Official Rules Wizard, define your campaign parameters, customize your campaign entry form (if needed) and thank you page, and announce it on your promotional channels.

If you need to register/bond your sweep, print display materials or signage for stores, or set up ad campaigns, plan on at least a month for setup.

Running Your Mobile Sweepstakes

Depending on the environment (retail, online, etc.), mobile sweepstakes should run from 3 to 6 months. This gives you enough time to fully reach your audience.  Three months is a good time frame in most cases, but there are always exceptions for shorter event-based or longer (yearly) text-to-win sweepstakes.

If you’re trying to decide between a longer or a shorter sweep, opt for a longer one if it targets an older demographic or if you’re running a seasonal sweepstakes. If you’re offering an instant win prize that can be redeemed easily and doesn’t require much effort to deliver, then shorter is better.

Wrapping Up

Keep in mind, the campaign doesn’t end once you choose a winner. Depending on the prizes, you’ll need 1 to 2 weeks after the sweepstakes to wrap it up, contact and verify the winner, fulfill the prize and assess reports and results.

After the sweep is also a good time to think about what you’ll do with your mobile subscriber list. Sending offers and invites by text works well as a tactic to increase sales and turn participants into customers.

Now that you have a better understanding of what to expect, you can make sure you’ve covered all of the bases for a successful campaign.

To get started with your mobile sweepstakes, see our features and pricing.

Webinar: How to Grab Customers by the Eyeballs with a Mobile Sweepstakes!

Learn how to grab more customers by the eyeballs with a mobile sweepstakes!

Learn how brands like King’s Hawaiian, Bud Light, Honda, and Maryhill Winery used Sweeppea’s text-to-win platform to increase sales, improve POS displays, gain end-cap space and give retailers a reason to push their products first.

Takeaways:

  • How text-to-win sweepstakes work and how to use them to lift sales, increase engagement and improve retail floor space.
  • The sales and marketing results text-to-win sweeps have delivered for Kings Hawaiian, Bud Light, Honda and Maryhill Winery.
  • The average cost to run a text-to-win sweepstakes.

Join us Wed, May 4th at 2pm EST for a webinar: Register: sweeppea.com/event/