Tips for Success on Your First Text to Win

Tips for Success on Your First Text to Win

Are you thinking of running a business text to win for the first time? Here are some tips for success on your first text to win.

Set Your Goals

Start with clear and realistic goals for your campaign. This step will help you figure out the resources you’ll need to implement it and to successfully achieve your goals.

Potential goals include:

  • Increase brand awareness 
  • Increase visitors to your brick and mortar store or website
  • Boost sales for a new product or brand
  • Generate brand loyalty by enticing existing customers with awesome prizes

Plan the Process & Set it Up

To ensure it works out as planned, plan the logistics of how your campaign will run. After you select your custom Sweepkey (the word users will text to enter the sweep), choose start/end dates for the campaign and set up your confirmation text message and web entry form (if needed).

Rules are a must, so it’s important to include rules. You can use sweeppea’s  Official Rules Wizard to create your rules or upload your own. You’ll also need to decide on manual winner drawing or sweeppea can automatically draw a winner.

Set a Promotional Budget

To boost the success of your campaign, you need to promote it on every available channel. Figure out how much of a budget you can devote to it and allocate funds to each promotional channel accordingly. Our clients have used everything from radio and TV commercials to printed signs in stores and social media posts and online ads. You can promote your call-to-action (ex. Text SWEEPKEY to 65047 for a chance to win.) anywhere.

Test & Launch the Sweepstakes

You’ve completed the planning phase. Now it’s time to test your campaign. Ask a few colleagues to enter and check to make sure your auto confirmation message and any links (if you have a web form) were entered correctly. Then check the launch date and make sure your promotions start driving people to the campaign on launch day.   

Announce the Winner

Once your sweepstakes has ended and the winner has been confirmed, announce the winner to all entrants via your blog and social networks. Don’t miss this opportunity for another promotional message! You can remind fans of the next opportunity to win or even offer a “thank you for entering” in the form of a discount or offer. 

Wrap It Up & Assess Results

Now that your text to win has completed, you should review results. Did you meet your goals for the campaign? What ROI did it deliver? Is there room for improvement? Review metrics in our Reports and Analytics and combine them with your internal numbers to see how your campaign performed.

Ready to attract some new loyal fans to your brand? To get started now, see features and pricing.

How to Run a Weekly or Monthly Text Sweepstakes

Your text sweepstakes doesn’t have to be a one-time campaign. In fact, running it weekly or monthly can keep up the excitement and momentum longer.

Follow these guidelines for maximum results…

Draw Winners Consistently & Automatically

It’s important to set up your text sweepstakes so a random winner is drawn at the right time. Also, by announcing winners weekly or monthly, you’ll keep your fans’ attention as high as possible. Don’t forget to follow up with the winners to send prizes as well. 

Don’t worry about digging through all of the entries to select winner(s). Sweeppea has a built-in random winner picker that can be scheduled to handle that for you.

Keep Up Your Promotions

Keep marketing the sweep weekly so that the number of entries don’t drop off. Schedule social media posts, print advertisements and other promotions on an ongoing basis. Announcing the winners publicly and on social media will help promote it and drive more signups as well.

Keep Interest High on the Prize 

You don’t want to run the same campaign for a year and have fans start tuning you out. Choose a prize that will keep their attention (free product for a year, for example) or change the prize once in a while to keep subscribers interested over the long term. If you do change the prize, make it a highly desired prize and be sure it include it in your official rules.

Update Your Official Rules

If your text sweepstakes is recurring, your rules needs to be adjusted to include this fact. Make sure your official rules reflect the weekly or monthly aspect. Also, your total prize value for the entire campaign (whether it’s 12 months or 4 weeks) shouldn’t go over $5,000 or you’ll have to register and bond the sweep in New York and Florida as required by law.

Be Consistent

Above all, the most important thing is to manage the winner drawing consistently. When your subscribers expect to hear from you at a certain time each week or each month, don’t let them down by being late. A loyal group of subscribers is more likely to share your text sweepstakes with their friends and participate regularly.

Setting up a weekly or monthly text sweepstakes is easy with Sweeppea! To get started now, see features and pricing.

James Taylor and His All-Star Band Use Text to Win Platform to Promote His Show

James Taylor and His All-Star Band Use Text to Win Platform to Promote His Show

Five-time Grammy Award winner and Rock and Roll Hall of Famer James Taylor is offering a chance to win tickets to his show. All participants need to do to enter is text the word JAMES to the number 65047 for a chance to win tickets.


  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising


  • Hundreds of participants enter.
  • Hundreds of new emails were collected

Prize: Ten (10)winners will each receive two (2) tickets to see James Taylor and Bonnie Raitt.

To get started with your own text-to-win, see our features and pricing.

How Text to Win Can Rev Up Movie Promotions

As we enter the summer movie season, now is a good time to take a look at how a text to win can rev up movie promotions…

Here are some tips on how to use a movie promotion text sweepstakes to get more people to see your movie.

Give Away Prizes Related to the Movie

One of the most exciting aspects of a new movie premiere is the unique promotions that come along with it. If you really want to attract attention, you should give away prizes with your movie promotion text to win that are directly related to the movie.

Prizes can include a trip to the movie premiere, a vacation inspired by the story line in the movie, tickets to see the movie in a local theater, or new toys or tech gadgets featured in the movie. All of these prizes are designed to keep the movie as the main focus of the promotion.

Prizes that are also closely related to your movie are also more likely to attract participants to your text to win that are genuinely interested in the movie. That means that even if they don’t win first prize in your text sweeps, you can expect that they will still go to see the movie.

You can also give your subscribers an extra nudge by using the text sweep to notify them that you are offering a prize that they can only get at the movie theater after redeeming their tickets.

Add Your Text Sweep to Your Ads

The best part about using a text to win to promote your movie is that you won’t need to create separate advertisements just for the text sweep. In fact, the “text to enter” call-to-action can piggyback on any other type of promotional campaigns – billboards, posters, TV ads, radio, and even in trailer clips online.

Joint Promotions With Your Partners

Movie production companies frequently partner with other businesses in ad campaigns featuring the movie. If you want to increase the reach of your text to win, you can feature your text sweep call-to-action in the advertising promotions that you do with your partners as well.

Partnerships are a great way to tap into new audiences. It only makes sense to make the most of the relationships that you have already established with your partners by promoting your text to win.

Ready to get movie fans excited about your new movie? To get started now, see features and pricing.

Seven Daughters Wines Text to Win “Summer Bucket List” Sweepstakes Powered by Sweeppea

Seven Daughters Wines Text to Win "Summer Bucket List" Sweepstakes Powered by Sweeppea

Wine brand Seven Daughters is gaining retail space with text to win sweepstakes. Wineries increase orders and help retailers sell more cases by adding a text to win promotion to be featured in endcaps or special displays. These endcaps and displays boost sales and gain attention, while the text to win helps them build a database of customers. It’s a win-win.


  • To create a fun and engaging text-to-win sweepstakes to promote new wines.
  • To gain preferential end-cap shelf space and product positioning with retailers.


  • Hundreds of participants entered

Prize: Four (4) random winners will get a chance to win a bucket list item this summer

To get started with your own text-to-win, see our features and pricing.

(Photo by Seven Daughters Wines)