Why Your Text Sweepstakes Winner Should Sign an Affidavit

Awarding a prize to an excited winner is the funnest aspect of running a text sweepstakes. But before you hand over that gift card, trip or product, you should get an affidavit signed. It protects you, the sponsor, and ensures the winner won fairly.

Read on to see why your text sweepstakes winners should sign an affidavit.

What is a Text Sweepstakes Affidavit?

An affidavit is a written sworn statement that, in some jurisdictions, must also be notarized. By signing it, a winner typically confirms the following:

  • The winner has complied with the official rules.
  • The information the winner supplied when entering the text sweep is accurate.
  • The winner has not been deceptive or participated in any fraud when entering or claiming the prize.
  • The winner has not been employed or sponsored by any of the companies involved in creating or managing the text to win sweepstakes promotion.

With an affidavit, your sweepstakes winner basically confirms that they are indeed eligible to win through an agreement that is legally binding.

Also Read: Tips for Success on your first  text to win

Gives Your Business Recourse

It also protects you, the sponsor, because an affidavit can be used as evidence in court if a lawsuit is brought against your company. If people who enter and win are not eligible, knowingly or not, the process of getting an affidavit will help you discover this and can give you legal recourse.

You need to be proactive by having every winner sign an affidavit in case a problem arises.

Shows That Your Business Will Enforce the Rules

If your business is giving away a particularly enticing prize for your text to win campaign, the value of the prize may be so great to your entrants that they are willing to throw caution to the wind with the hope that your company doesn’t catch them flouting the rules.

By letting every entrant know that he or she will be required to sign an affidavit before the prize can be claimed, you’re letting them know you will enforce the rules. Not only will they not receive the prize if they’re ineligible, they may also risk being sued, which is something that most people want to avoid at all costs.

Ready to set up a text sweepstakes? It’s easy with Sweeppea. For more information, see our features and pricing.

Also Read: How to Run a Monthly or Weekly Text Sweepstakes

Are Sweepers Good or Bad for Your Text Sweepstakes?

You set up a text sweepstakes to attract more people to your brand, but what about those folks who are only in it for the prize? “Sweepers,” people who enter a lot of sweepstakes in order to try and win prizes, are like the the sweepstakes version of extreme couponers. It’s nearly guaranteed that at least some of your text to win entrants will be “professionals.”

Given that these people are mostly interested in the prize, you may be wondering if having sweepers enter your sweep has any value at all for your brand. Here is our take on whether sweepers are good or bad for your text sweepstakes and a few things you should know about them.

Professional Sweepers Are Consumers Too

Many brands ignore sweepers because marketers tend to forget that professional sweepers are consumers too. They buy products and services just like any of your other text sweepstakes entrants.

In fact, data compiled by ePrize found that the majority of visitors to the top Internet sweepstakes blog sites have a college education and nearly 20% of them earn over $100,000 per year. That means that these consumers hold significant purchasing power that your brand could be tapping into.

Additionally, the average consumer spends roughly 4 minutes per visit interacting with a brand’s promotional experience. Whether they are registering for your sweep or sharing the sweep with others, sweepers who enter your text sweepstakes ultimately means more exposure for your brand.

There’s No Such Thing As a 100% Targeted Campaign

No matter which methods you use to market your brand, there’s simply no such thing as a campaign that is 100% targeted to your demographic. In fact, the most you can really do is set up your campaign so that it reaches as many targets as possible.

Ultimately, the number of sweepers who enter your campaign will depend on your marketing. If you don’t promote your campaign, you can expect that a large percentage of the people who enter your campaign will be professional sweepers. Regular entrants aren’t going to come looking for your sweep unless you let them know about it.

Don’t Fight Sweepers: Here’s What to Do Instead

While a marketer’s first instinct might be to try and ban sweepers from entering, it’s important that you consider sweepers’ perspective. The overwhelming majority of sweepers say that they do it as a hobby and they only win 1% of  the sweepstakes they enter.

Instead of trying to outright ban sweepers, a better goal for your campaign should be to limit the entries of sweepers. Set the official rules for your sweepstakes to only allow one entry per person or per household. This will ensure that every entrant has an equal chance of winning.

Once you eliminate the risk of the “professionals” gaining an edge over normal entrants, you’ll find that professional sweepers could be beneficial to your campaign if their demographics fit your target audience for a consumer product.  

Setting up a text sweepstakes is easy with Sweeppea! To get started now, see features and pricing.

Tips for Success on Your First Text to Win

Tips for Success on Your First Text to Win

Are you thinking of running a business text to win for the first time? Here are some tips for success on your first text to win.

Set Your Goals

Start with clear and realistic goals for your campaign. This step will help you figure out the resources you’ll need to implement it and to successfully achieve your goals.

Potential goals include:

  • Increase brand awareness 
  • Increase visitors to your brick and mortar store or website
  • Boost sales for a new product or brand
  • Generate brand loyalty by enticing existing customers with awesome prizes

Plan the Process & Set it Up

To ensure it works out as planned, plan the logistics of how your campaign will run. After you select your custom Sweepkey (the word users will text to enter the sweep), choose start/end dates for the campaign and set up your confirmation text message and web entry form (if needed).

Rules are a must, so it’s important to include rules. You can use sweeppea’s  Official Rules Wizard to create your rules or upload your own. You’ll also need to decide on manual winner drawing or sweeppea can automatically draw a winner.

Set a Promotional Budget

To boost the success of your campaign, you need to promote it on every available channel. Figure out how much of a budget you can devote to it and allocate funds to each promotional channel accordingly. Our clients have used everything from radio and TV commercials to printed signs in stores and social media posts and online ads. You can promote your call-to-action (ex. Text SWEEPKEY to 65047 for a chance to win.) anywhere.

Test & Launch the Sweepstakes

You’ve completed the planning phase. Now it’s time to test your campaign. Ask a few colleagues to enter and check to make sure your auto confirmation message and any links (if you have a web form) were entered correctly. Then check the launch date and make sure your promotions start driving people to the campaign on launch day.   

Announce the Winner

Once your sweepstakes has ended and the winner has been confirmed, announce the winner to all entrants via your blog and social networks. Don’t miss this opportunity for another promotional message! You can remind fans of the next opportunity to win or even offer a “thank you for entering” in the form of a discount or offer. 

Wrap It Up & Assess Results

Now that your text to win has completed, you should review results. Did you meet your goals for the campaign? What ROI did it deliver? Is there room for improvement? Review metrics in our Reports and Analytics and combine them with your internal numbers to see how your campaign performed.

Ready to attract some new loyal fans to your brand? To get started now, see features and pricing.

How to Run a Weekly or Monthly Text Sweepstakes

Your text sweepstakes doesn’t have to be a one-time campaign. In fact, running it weekly or monthly can keep up the excitement and momentum longer.

Follow these guidelines for maximum results…

Draw Winners Consistently & Automatically

It’s important to set up your text sweepstakes so a random winner is drawn at the right time. Also, by announcing winners weekly or monthly, you’ll keep your fans’ attention as high as possible. Don’t forget to follow up with the winners to send prizes as well. 

Don’t worry about digging through all of the entries to select winner(s). Sweeppea has a built-in random winner picker that can be scheduled to handle that for you.

Keep Up Your Promotions

Keep marketing the sweep weekly so that the number of entries don’t drop off. Schedule social media posts, print advertisements and other promotions on an ongoing basis. Announcing the winners publicly and on social media will help promote it and drive more signups as well.

Keep Interest High on the Prize 

You don’t want to run the same campaign for a year and have fans start tuning you out. Choose a prize that will keep their attention (free product for a year, for example) or change the prize once in a while to keep subscribers interested over the long term. If you do change the prize, make it a highly desired prize and be sure it include it in your official rules.

Update Your Official Rules

If your text sweepstakes is recurring, your rules needs to be adjusted to include this fact. Make sure your official rules reflect the weekly or monthly aspect. Also, your total prize value for the entire campaign (whether it’s 12 months or 4 weeks) shouldn’t go over $5,000 or you’ll have to register and bond the sweep in New York and Florida as required by law.

Be Consistent

Above all, the most important thing is to manage the winner drawing consistently. When your subscribers expect to hear from you at a certain time each week or each month, don’t let them down by being late. A loyal group of subscribers is more likely to share your text sweepstakes with their friends and participate regularly.

Setting up a weekly or monthly text sweepstakes is easy with Sweeppea! To get started now, see features and pricing.

James Taylor and His All-Star Band Use Text to Win Platform to Promote His Show

James Taylor and His All-Star Band Use Text to Win Platform to Promote His Show

Five-time Grammy Award winner and Rock and Roll Hall of Famer James Taylor is offering a chance to win tickets to his show. All participants need to do to enter is text the word JAMES to the number 65047 for a chance to win tickets.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected

Prize: Ten (10)winners will each receive two (2) tickets to see James Taylor and Bonnie Raitt.

To get started with your own text-to-win, see our features and pricing.