Citgo and the City of Houston Use Sweeppea’s Text to Win Platform for 4th of July Sweepstakes

Texas City & Oil Company Use Text to Win Platform for July 4th Event

To celebrate 30 years of July 4th music, fireworks and fanfare on the Buffalo Bayou in the city of Houston, TX, Citgo used Sweeppea’s text to win platform to launch and manage their sweepstakes. The sweepstakes was promoted during the event and awarded winners every hour during the celebration. All participants had to do to enter was text the word CITGO to the number 65047 for a chance to win Citgo gas cards.

Objective:

  • To build excitement and brand affinity during the event.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotions Channels:

  • In-venue advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prizes: 20 Citgo gas cards were awarded to 20 winners.

Create your own campaign with our text-to-win platform. See our features and pricing.

Quicken Loans Runs National Text To Win Sweepstakes

Text to Win Sweepstakes Promotes Quicken Loans Tournament Event

The Quicken Loans National pro golf tournament on the PGA Tour used Sweeppea’s text to win sweepstakes platform to launch their sweepstakes and promote their event. To enter, all participants had to do was text the word QUICKEN to the number 65047 for a chance to win tickets.

Objective:

  • To promote the event.
  • To build excitement and awareness.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotions Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize:

Two (2) winners received four (4) DELTEK Capital Club tickets to the Quicken Loans National (ARV: $400 per ticket). Two (2) winners received four (4) Rocket Mortgage Mad House tickets for the Quicken Loans National (ARV: $85 per ticket). Six (6) winners received two (2) Ground tickets for Wednesday July 2 (ARV: $50 per ticket).

Want to get started with your own text-to-win? See our features and pricing.

Text to Win Features You Might Not Know About

Even if you’ve used Sweeppea to run a text to win campaign before, chances are good you don’t know about everything the platform has to offer. Turns out, these features can actually help you get started faster and maximize your results.

Here’s a round up a few of Sweeppea’s most helpful features…

Official Rules Wizard

All sweeps must have rules in order to be legal. Our Official Rules Wizard allows you to set up all of the basic rules you need to run your text to win, including the prize description, drawing date, eligibility, and liability clauses. You also have the option to upload your own rules.

We always recommend consulting with an attorney, but the Official Rules Wizard can get you up and running faster, with a draft you can use as a starting point.

Web Entry Form

When you run a text to win, you are required by law to have an Alternative Method of Entry (AMOE), which gives people the option to enter your sweep without having to make a purchase or agree to text message charges.

To help you meet this requirement, Sweeppea offers the Web Entry Form. While the web entry form is useful simply for getting new participants to sign up, it also has another added benefit: data collection.

With the Web Entry From, you can gather additional data from your participants, including their email addresses, names, date of birth and other data so you can build a list of prospects for future promotions.

Also Read: Text Sweepstakes: Is No Purchase Necessary Really Necessary?

Reporting

Sweeppea’s campaign data reports allow you to get metrics on your campaign including total participants, click-thru on links, opt-outs, total texts sent vs received, demographic information, geo-location and maps.

You can also track your conversions from the entry page and traffic sources to help you uncover which marketing channels are delivering the best traffic for your campaign.

We make it easy for you to keep track of your campaign, even when you aren’t logged in, with monthly activity reports sent to your inbox. We also offer a Participants List Download, which includes over 15 data points about the participants in your campaign.

What else is included? To get to know Sweeppea and start your text to win, see features and pricing.

Knock, Knock. It’s the Sweeps Police. How to Keep Your Text Sweepstakes Out of Trouble

Do you want your text sweepstakes to be successful? A surprising number of business owners still don’t follow the rules when it comes to text sweepstakes. 

Avoid legal headaches and take this advice. Here, we cover common issues to help you keep your text sweepstakes out of trouble and away from the attention of regulators.

1. Always use official rules… and don’t change them once the sweep begins.

When it comes to official rules, always have official rules in place before you start your first campaign. While Sweeppea has templates available for you to use, it is best for you to have an attorney review your rules as well. This is to ensure you have covered all potential risks to your business.

Another important thing to keep in mind is that you should never change the rules once your sweepstakes begins. Not only will changing the official rules cause confusion for your entrants, it could also open you up to legal liabilities.

2. Follow rules for sweepstakes AND text messaging.

Being aggressive in your marketing efforts might usually be a good strategy to boost your sweepstakes. But not so fast… follow the rules so you don’t land in hot water with the FCC or the FTC.  

The FCC regulates SMS programs under Telephone Consumer Protection Act (TCPA) in the U.S. You’ll need to understand how these laws apply to your campaign and the disclosures you’re required to make.

Keep in mind also that certain industries and states have their own rules for sweepstakes as well. Alcohol brands, for example, have to get their sweeps pre-approved in certain states.

Also read: Are You Complying with the Rules of Text Message Marketing?

3. Make sure to bond or register your sweep when it’s required.

Some states require you register your text sweepstakes if the prizes are valued over a certain dollar amount. This is why we encourage clients to keep prizes under $5,000 in value. Check to see if you have to bond your sweepstakes. Keep in mind that these states also have an advanced deadline for taking care of these issues, so make sure you don’t leave things until the last minute or it could derail your entire campaign.

4. Understand what “no purchase necessary” really means.

While the spirit of sweepstakes involves free entry, the phrase “no purchase necessary” doesn’t actually mean that entrants can’t buy something in order to enter. For new products or brands with loyalty programs, you can actually encourage a purchase with entry, as long as you also have a free method of entry (AMOE). A Sweeppea text-to-win can also act as an AMOE.

Take this advice to heart. By following a few rules, you can benefit from the advantages of running a text sweepstakes, while avoiding any legal issues.

Build a better text sweepstakes with Sweeppea! To get started now, see features and pricing.

Holiday Promotion Ideas for Your Next Text Sweepstakes

Holiday promotion ideas for text sweepstakes

Want to fit in a last-minute holiday promotion? We realize it happens and have put together some ideas for holiday text sweepstakes promotions you can still run this year. Take a look at 5 ideas that are sure to resonate with your customers.

1. What I Really Want for Christmas Sweepstakes

The holidays are all about giving, but sometimes we miss out on getting something for ourselves. This year, you can give your customers a chance to get the gifts they really want by offering them a prize of their choosing. You can offer to fulfill their “wish list” or registry of favorite things at your store or site, offer a collection of items they can customize or simply give prize options they can choose from (Ex: choose from our new line of iHome tech gear of up to $500).

2. Black Friday Online Shopping Spree

Most people are looking for a way to beat the crowds on Black Friday. So why not give them an advantage by offering an early Black Friday online shopping spree? They can enter your text sweepstakes to win a $500 shopping spree. Let them choose items the day before to ensure they get what they want.

To boost exposure for your brand once the text sweepstakes has ended, encourage them to share all of the cool items they got from your store on social media.

3. Multi-Day Giveaway

What better way to keep the excitement going all season long than to host an ongoing text sweepstakes with daily and weekly prizes?

To make sure entrants continue to participate and to draw in new entrants, offer bigger and better prizes each week until the holiday season is over.

4. Holiday Party Sweepstakes

With all of the holiday festivities going on, why not host your own or offer to host an event for the winner?  They’d get exposure to your products or services whether you host your own in-store event or take the party to their home.

From an in-store concert to a chocolate tasting, you can create an exclusive holiday event for a few winners and their friends or families. Another option is to giveaway a holiday party package with a catered meal and entertainment at the winner’s home. This can work as a New Year’s party as well.

5. Post-Holiday Getaway

Let’s be honest–the holidays can be stressful. To give your customers a much-needed break, offer a post-holiday getaway. A spa day? A weekend cruise? The idea is to let them wind down and relax in your venue or with an experience that includes your product or service. This is a great way to get exposure for your brand and can result in a shared experience on social media.

Create your holiday text sweepstakes results with Sweeppea. To get started now, see features and pricing.