Your Text to Win Checklist for Legal Rules

If you plan to run a text to win, you’ll want to double-check the legal aspects of your promotion before it goes live. To help you with this, we’ve put together a text to win checklist.

When it comes to rules and compliance, keep in mind this isn’t legal advice. The only way to ensure your sweepstakes is in compliance with all applicable laws is to have it reviewed by an attorney.

1. Official and Abbreviated Rules

Every text to win needs to have a set of official and abbreviated rules that have been reviewed for compliance with all local, state, and federal regulations. Sweeppea provides an Official Rules Wizard that you can use to quickly create official rules for your text to win campaign.

Also Read: Text Sweepstakes: Is No Purchase Necessary Really Necessary?

2. Privacy Policy

A privacy policy informs your entrants on how you will collect and use the personal information you request from them. The privacy policy may be contained in your official rules or you can also link to it from the landing page of your promotion.

3. Eligibility Requirements

The eligibility requirements for your text to win should be clearly defined in your official rules. For example, if residents of Arizona that are 21 or older are the only people that your text to win is open to, you must include this in the eligibility requirements section of your official rules. You could run into legal problems if someone who is not eligible to win enters and you don’t award the prize to them.

4. Text Disclaimer

A text disclaimer (e.g. “Message and data rates may apply.”) lets your entrants know that they may be additional charges from their wireless carrier for the text messages that they receive as a result of entering your text to win. They may also may incur data charges if you send them links to click on as a part of your campaign.

5. Alternative Method of Entry (AMOE)

Every text to win needs to have an AMOE other than SMS. Sweeppea makes it easy for you to set up a Web Entry Form so that users can enter your text to win via web as well.

6. Promotional Details

Make sure to include a start date and end date in your official rules, as well as, the number of entries that each person or household may submit. You should also explain how the winner will be chosen and the date and time for when the winner will be selected.

Ready to get started? To find out more about what has to offer Sweeppea and start your text to win, see features and pricing.

How to Know if You Need Text to Win Sweepstakes Management

You’re getting ready to plan your sweeps, but the more you think about your campaign, the more you want a done-for-you service. Enter text to win sweepstakes management.

We understand. There are quite a few rules and best practices to ensure everything runs smoothly and it gets even more complicated in certain industries.

Not sure? Here are a few ways to determine if you need full-service text to win sweepstakes management.

You’re Not Sure How to Maximize Your ROI

This is one of the biggest areas where we can help. We have the experience under our belt to know what has worked and how to handle campaigns in various industries. We’ll also give you solid marketing tips, to ensure your campaign is a good promotional vehicle for your business.

Need Compliance Help or Overall Help

Making sure your text to win is compliant can be a big task, especially in certain industries like alcoholic beverages. Depending on the setup, your sweep might also need customized options or forms. Do have the resources to carry this out?

With full-service text to win sweepstakes management, this will be taken care of for you, including setup, official rules creation, registration, and state approvals for beverage brands.

Also Read: 11 Questions to Ask Before Choosing a Text-to-Win Software Platform

Your Sweepstakes is Ongoing

Year-long sweepstakes are fun, but a bit more complicated. If you’re planning to run your sweepstakes on an ongoing basis, perhaps for an entire season or year, you’ll have to notify numerous winners and arrange prize fulfillment. To ensure everything gets done as it should, turn to a full-service option like text to win sweepstakes management. It’s the best way to keep your campaign running smoothly.

What You’ll Get With Sweeppea Full-Service Management

With our sweepstakes management service, everything will be taken care of for you. All you’ll have to worry about is promoting your campaign to your audience. We’ll take care of the rest.

And it’s more than just checking off a list of tasks. It’s about increasing the efficiency and ROI of your sweepstakes campaign.

Here is a breakdown of the services you’ll receive with our full-service help:

  • Advice during conceptual development
  • Sweeppea account setup
  • Official & abbreviated rules creation
  • State approvals for alcohol sponsors
  • Compliance review of your advertising materials
  • Registration & bonding for your sweepstakes where required by law
  • Sweeps management
  • Drawing and verification of the winners
  • Publicity & liability releases for winners
  • Winner’s list publishing
  • Distribution of IRS 1099 Forms to winners
  • Prize fulfillment

Ready to get started? To find out more about what Sweeppea has to offer, see features and pricing.

Biggest Text Sweepstakes Fails

While we’re all for saving money, sometimes cutting corners on your text sweepstakes can really cost you. Unfortunately, not executing your text to win in the most advantageous way possible can mean that the hard work that you put in could go to waste.

To help you avoid falling into these traps, we’ve listed some of the biggest text sweepstakes fails.

Not Having Official Rules

Here at Sweeppea, we see this all the time. Companies think they that they are saving time and money by not creating official rules but it can hurt them in more ways than one. Firstly, having official rules protects your company against complaints and lawsuits from your text to win entrants.

Secondly, you could actually be breaking the law if you are not clearly outlining what the rules are for your campaign. Let’s say you’re a craft beer brewery but you didn’t write official rules that say only entrants over 21 are permitted to enter your text to win. You’re going to be in big trouble with regulators!

For another example of “no official rules” gone wrong, consider what would happen if a contest winner was unable to claim their prize for whatever reason. Then who would receive the prize? If you don’t want to get fined, shut down or end up in court being sued, always have official rules.

Also Read: Text to Win Features You Might Not Know About

Offering a Prize No One Really Wants

You saved money on a prize by offering a lifetime supply of weed killer to people who have ordered from your landscaping company. How exciting, right? Wrong!

When you make the mistake of offering a prize that no one actually cares about winning just to save money, you’ll only hurt your text sweepstakes campaign in the end. What will happen instead is that you won’t see as many entrants for your campaign as you would if your prize was actually something they wanted, such as a complete backyard landscaping redesign for a lucky winner or free lawn maintenance for a month.

Even if offering a prize, such as a vacation or new car isn’t viable for your industry, that doesn’t mean that you shouldn’t put any effort into coming up with an idea for a prize that will really get your customers excited about entering your text sweepstakes.

Not Using a Web Entry Form to Collect More Information

Every sweepstakes needs an alternative method of entry other than SMS as a general rule. In addition, you also need to collect additional information, such as your entrants email addresses if you want to continue to market to them after your sweepstakes has ended.

Ready to get started? To find out more about what has to offer Sweeppea and start your text to win, see features and pricing.

Citgo and the City of Houston Use Sweeppea’s Text to Win Platform for 4th of July Sweepstakes

Texas City & Oil Company Use Text to Win Platform for July 4th Event

To celebrate 30 years of July 4th music, fireworks and fanfare on the Buffalo Bayou in the city of Houston, TX, Citgo used Sweeppea’s text to win platform to launch and manage their sweepstakes. The sweepstakes was promoted during the event and awarded winners every hour during the celebration. All participants had to do to enter was text the word CITGO to the number 65047 for a chance to win Citgo gas cards.

Objective:

  • To build excitement and brand affinity during the event.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotions Channels:

  • In-venue advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prizes: 20 Citgo gas cards were awarded to 20 winners.

Create your own campaign with our text-to-win platform. See our features and pricing.

Quicken Loans Runs National Text To Win Sweepstakes

Text to Win Sweepstakes Promotes Quicken Loans Tournament Event

The Quicken Loans National pro golf tournament on the PGA Tour used Sweeppea’s text to win sweepstakes platform to launch their sweepstakes and promote their event. To enter, all participants had to do was text the word QUICKEN to the number 65047 for a chance to win tickets.

Objective:

  • To promote the event.
  • To build excitement and awareness.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotions Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize:

Two (2) winners received four (4) DELTEK Capital Club tickets to the Quicken Loans National (ARV: $400 per ticket). Two (2) winners received four (4) Rocket Mortgage Mad House tickets for the Quicken Loans National (ARV: $85 per ticket). Six (6) winners received two (2) Ground tickets for Wednesday July 2 (ARV: $50 per ticket).

Want to get started with your own text-to-win? See our features and pricing.