Planning for Next Year? Ideas for Your Text to Win Sweepstakes

As we head into the year, now is the time to plan your text to win sweepstakes. Here are a few ideas to help boost your mobile marketing efforts and your sales in 2018.

Holiday-Themed Sweepstakes

Take advantage of gift-buying holidays like Valentines Day and Mother’s Day for sweepstakes that generate results.

  • Valentine’s Day dinner cruise or dinner for two
  • Mother’s Day spa package
  • Father’s Day entertainment package
  • July 4th event tickets

Sweeps with Experiential Prizes

Experiential marketing is a lure for Millenials and sweepstakes prizes are no different. Offer a unique experience your audience is unlikely to find anywhere else.

  • Trips with experiences like hot air ballooning or swimming with sharks
  • Race track driving experience or a cooking lesson with a well-known chef
  • A quirky experience like Ikea UK’s chance to win a sleepover in the store

Sports-Related Sweeps

Did you know Nascar has the highest share of female fans, while basketball has the youngest fans? If sports is a natural fit for your brand, read up on audience demographics and make your play for their attention with a related sweeps.

  • Super Bowl or sports playoffs package with tickets and flights
  • VIP experience at a local sports game
  • Sports merchandise package

Seasonal Text to Win Sweepstakes

Every season is a good season to give away prizes, but which will you choose? If your sales are seasonal, try running a sweeps during low season for a boost. You can also jump on seasonal activities that relate most to your product or service.

  • A summer getaway or trip to a national park
  • Family tickets to a theme park for summer
  • Spring home makeover
  • Tickets to a Christmas holiday event

Celebrate Life Events

Whether it’s getting married or having a baby, there are certain life events that call for a celebration. You can be a part of it with your sweepstakes.

  • Bride & bridesmaids spa package
  • Honeymoon trip
  • New baby shopping spree
  • College grad celebration party

Free Stuff with a Twist

Everyone loves winning your free product or service, but why not add a little twist? Get creative and go beyond the usual gift card or product.

  • An entire year’s worth of product in the form of monthly vouchers or shipments
  • Your service or product presented by a celebrity
  • A one-of-a-kind experience that includes your product

These are just a few ideas to get you started on your next text to win sweepstakes. Of course, you should always choose a theme or prize that relates to your brand. Luckily, there are many ways to make that happen.

Need help creating your text to win? Contact us for ideas or more information.

Text Sweepstakes Ideas for 2018

Contests vs Text Sweepstakes: Which is Better for Your Business?

Contests and sweepstakes are virtually the same, right? Wrong. ROI is a major consideration when you are trying to decide whether to run a text sweepstakes or contest.

The major difference is that contest winners are chosen by judges based on skill or criteria, while sweepstakes winners are chosen randomly. This difference could have a big impact on the ROI of your campaign.

So which is best for your brand?

Read on for some important factors when deciding which is better for your business.

The Hidden Costs of Contests

The first thing to consider is that contests take more effort to enter compared to any sweepstakes, especially text sweepstakes. That’s because contests ask entrants to create content, such as photos or videos, to enter. Only some may be willing to put in that kind of effort or even have access to the resources needed to enter.

In addition, your contest may be limited by social media’s walled garden. If your contest is on Facebook, for example, you miss reaching people who aren’t on the network (like many Millenials). We won’t even get into how algorithms are throttling your ability to reach your audience on Facebook or Instagram.

Also, many contests aren’t truly mobile-friendly. Have you tried  to create and edit a video on your phone for a contest submission? It’s not always seamless.

So the hidden cost is time. Believe it or not, time is an important factor in a person’s decision to enter. And if they decide the cost of their time is too high, they won’t enter, which reduces your results as well.

Entering a Text Sweepstakes is Virtually Effortless

If you are just starting out with trying to find the right audience for your product or service, running a contest adds an extra layer of time and complexity that needs to be considered.

A text sweepstakes, however, is effortless in comparison. Since entering a mobile number and name is all people need to enter, the time cost is much less and you can expect a higher number of entries.

Also Read: How a Social Media Sweepstakes Differs From a Text to Win

As another benefit, a text sweepstakes also requires less investment because you won’t need to worry about judging the quality of the entries as you would have to with a contest.

If you’re still unsure about which to choose, think of it this way: a contest allows you to put a few fishing hooks into the water while a text sweepstakes allows you to cast a wide net.

Boost your mobile promotion ROI with Sweeppea. To get started now, see features and pricing.

Consumers Love SMS, Yet Marketers Aren’t Taking Advantage of It

Millions of Americans spend a lot of time texting on their phones. So why aren’t you using SMS to reach your customers? SMS marketing is a no-brainer, but many businesses still aren’t taking advantage of it.

According to Charles Golvin, research director, Gartner for Marketers, “SMS remains an effective, yet underutilized, mobile tactic among marketing leaders.” He also mentions that it’s particularly valuable when used to create a deeper level of customer engagement.

The Gartner 2016 Digital Channel Survey also found that 61% of mobile marketers surveyed don’t use SMS marketing and a third of these companies have no plans to invest in it in the coming 12 months.

So now that you know your competition probably isn’t using SMS marketing, it’s time for you to take advantage of this wide-open opportunity. Here are two important reasons why you need to start using SMS marketing in 2018:

SMS Has the Greatest Reach of Any Marketing Medium

SMS is so widely used because it’s a native feature of every cell phone. In fact, no other messaging medium has the reach that SMS has. That’s because every mobile phone is capable of sending and receiving SMS messages. Subscribers don’t even need to have a smartphone or a data plan to use SMS.

High Read and Response Rates

Various sources have confirmed that the SMS open and response rates are as high as 98% and 45%, respectively. This is because the average user typically receives far fewer text messages than they might receive emails or social media updates. As a result, SMS users actually see all of the messages they receive.

How to Start Using SMS Marketing Now

There are several ways to use SMS marketing to promote your business. However, if you want to start testing it out, one of the best ways to do this is with a text to win or SMS sweepstakes campaign. A text to win campaign is a short-term promotion that you can set up quickly with Sweeppea.

If you want to start a text to win campaign to increase customer engagement, here are some tips to follow:

  • Identify specific opportunities to promote your business via SMS. You should choose campaigns that you can use to deliver value to your audience during peak value moments.
  • Use Sweeppea. Sweeppea can help you create SMS marketing campaigns that are specifically designed to maximize your success. In addition, we’ll help you address the various concerns that come with running an SMS sweepstakes campaign, including official rules, registration and bonding and others.

Try your own SMS sweepstakes with Sweeppea. To get started now, see features and pricing.

Why You Shouldn’t Ignore Gen X in Your SMS Sweepstakes

Are you marketing to Generation X with your SMS sweepstakes and other promotions? If not, you’re not alone. Somewhere along the way, marketers skipped them and went from Baby Boomers to now focusing nearly all of their efforts on Millennials.

Generation X generally refers to people born in the 1960s and 1970s. Although these consumers are in their prime earning years, from late-30s to mid-50s, this age group isn’t being targeted very much.

This is a big mistake for brands because Gen Xers actually bring in a lot of revenue given their stellar stats as a consumer group. Here are a few of the top reasons why you shouldn’t ignore Gen X in your SMS sweepstakes.

1. They’re 65 Million Strong

While Generation X might not be as large as Baby Boomers and Millennials in terms of numbers, they’re still quite a large group. Pew Research found that there are 65 million Xers as compared to 77 million Baby Boomers and 83 million Millennials.

2. They’re Tech Savvy

Generation X experienced early adulthood before smartphones and the internet became the norm. As a result, they still consume traditional media. According to Forrester Research, 48% still listen to the radio, 62% read newspapers and 85% have favorite TV shows.

However, they do adopt new technology at a much higher rate then Baby Boomers and are comfortable with email, as well. A survey by Millward Brown Digital found 60% use a smartphone every day and 75% use social networks regularly.

This means you can promote your text to win to this market through traditional channels, while also providing the convenience of text. We also suggest using a web form to collect emails from them for email marketing.

Also Read: Why SMS Marketing is Also Key to Reaching Millennials

3. They’re Homeowners

Gen X has a home ownership rate of approximately 82%, according to research from MetLife. Unlike Millennials, they’re also well-established in their careers and family life, which creates more opportunities for them to spend their disposable income with your business.

4. They’re Loyal to Brands

According to eMarketer, Xers have the highest rate of brand loyalty in comparison to other generations at 70%. That’s great news. Because if you use your SMS sweepstakes to introduce them to your business and they have a good experience, there’s a much higher chance they’re likely to stick around and become loyal customers.

Reach this market with your SMS sweepstakes through Sweeppea. To get started now, see features and pricing.

Your Text to Win Checklist for Legal Rules

If you plan to run a text to win, you’ll want to double-check the legal aspects of your promotion before it goes live. To help you with this, we’ve put together a text to win checklist.

When it comes to rules and compliance, keep in mind this isn’t legal advice. The only way to ensure your sweepstakes is in compliance with all applicable laws is to have it reviewed by an attorney.

1. Official and Abbreviated Rules

Every text to win needs to have a set of official and abbreviated rules that have been reviewed for compliance with all local, state, and federal regulations. Sweeppea provides an Official Rules Wizard that you can use to quickly create official rules for your text to win campaign.

Also Read: Text Sweepstakes: Is No Purchase Necessary Really Necessary?

2. Privacy Policy

A privacy policy informs your entrants on how you will collect and use the personal information you request from them. The privacy policy may be contained in your official rules or you can also link to it from the landing page of your promotion.

3. Eligibility Requirements

The eligibility requirements for your text to win should be clearly defined in your official rules. For example, if residents of Arizona that are 21 or older are the only people that your text to win is open to, you must include this in the eligibility requirements section of your official rules. You could run into legal problems if someone who is not eligible to win enters and you don’t award the prize to them.

4. Text Disclaimer

A text disclaimer (e.g. “Message and data rates may apply.”) lets your entrants know that they may be additional charges from their wireless carrier for the text messages that they receive as a result of entering your text to win. They may also may incur data charges if you send them links to click on as a part of your campaign.

5. Alternative Method of Entry (AMOE)

Every text to win needs to have an AMOE other than SMS. Sweeppea makes it easy for you to set up a Web Entry Form so that users can enter your text to win via web as well.

6. Promotional Details

Make sure to include a start date and end date in your official rules, as well as, the number of entries that each person or household may submit. You should also explain how the winner will be chosen and the date and time for when the winner will be selected.

Ready to get started? To find out more about what has to offer Sweeppea and start your text to win, see features and pricing.