Citi Open Tennis Tournament Taps Text to Win Platform for Sweepstakes

Citi Open Uses Text to Win Platform for it's Tennis Tournament Sweepstakes

The Citi Open is a professional tennis tournament held every year in Washington, DC. Last year Citi leveraged Sweeppea’s text to win platform to run its sweepstakes.

Citi and its marketing partners wanted an easy and on-the-go way for participants to enter and stay informed via text message. To enter, participants just needed to text the word CITI to 65047 for a chance to win tickets. The team behind the event was happy with results.

Objective:

  • To promote the event.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotions Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Two (2) winners received tickets to the tournament.

Want to use mobile marketing at your own event? Check out our features and pricing.

Text Sweepstakes for the Mayweather vs. McGregor Boxing Match

Text sweepstakes for boxing match, Conor v. McGregor

Budweiser wanted to give fans a chance to win the Ultimate Viewing Experience for the Floyd Mayweather, Jr. vs. Conor McGregor match. Budweiser’s agency, Cardenas Marketing Network, used Sweeppea’s text sweepstakes platform to create and manage the text to win sweepstakes for the campaign. To enter, participants sent a text with the word BOXING to the number 65047.

Objective:

  • To increase sales from retailer by tying a promotion for the beer
  • To secure higher visibility floor space at the retailers

Promotional Channels:

  • In-Store POS posters

Outcome:

  • Hundreds of participants entered

Agency:  Cardenas Marketing Network

Prize(s): Pay-per-view viewing passes for the fight, a Budweiser branded grill and Budweiser merchandise.

Ready to run your own text sweepstakes? Get started by seeing our features and pricing.

Text to Win Concert Promotion for Tickets to Shakira’s El Dorado Tour

Shakira's Tour uses Text to Win Concert Promotion for Ticket Giveaway

Worldwide superstar Shakira and her “El Dorado” world tour leveraged Sweeppea’s platform for a text to win concert promotion. It gave fans a chance to win tickets by texting the word SHAKIRA to the number 65047. The platform made creating and managing sweepstakes campaign easy for the show’s marketing partners.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market the sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five (5) winners received two (2) tickets each to see Shakira at the Verizon Center.

Take advantage of Sweeppea for your own text to win concert promotion. See our features and pricing.

 

Is Your Marketing on Mobile Yet? Here’s Why It’s Getting Critical

Is your marketing on mobile yet? If you aren’t already using mobile marketing, the stakes are now higher than ever. Here is why SMS marketing is getting critical.

1. Americans are Spending More Time on Mobile Devices

In 2016, eMarketer reported that Americans were spending an average of 10 hours per day on their mobile devices. In fact, Americans spend more than 500 hours per year navigating websites or talking on their mobile device.

This means that there are ample opportunities for other businesses to capture the attention of these individuals. If you won’t take advantage of these audiences, others will.

Also Read: Text Message Marketing the Fastest Way to Reach Customers? 78% of Consumers Say ‘Yes’

2. Interest in Mobile Commerce is Higher Than Ever

More consumers than ever are now using their mobile devices to purchase items from online retailers. In fact, over half of e-commerce visits now start on a mobile device. Businesses that use mobile marketing to attract sales will see an increase in revenue.

3. Shoppers Can Engage With Mobile Campaigns in Stores

SMS marketing gives consumers the opportunity to engage with a brand’s mobile campaigns while they shop in-store. Businesses that run text sweepstakes can take advantage of this: an in-store promotional display for your text to win campaign can attract more entrants.

4. SMS Open Rates Are Higher Than Email Open Rates

SMS has an open rate of up to 98%. In addition, 90% of people who open a text message will read it within 3 seconds of opening it. This fact blows email marketing out of the water. By following up with your customers during and after a text to win campaign, you can use SMS to convert more of those leads to sales.

5. Mobile Marketing is Popular Across All Demographics

With the adoption of smartphones and tablets on the rise, mobile marketing is becoming an effective tool for reaching audiences across all demographics. This development means that marketers now have a once-in-a-lifetime opportunity to reach their mobile audiences first.

Take advantage of this opportunity to reach your customers via SMS. To get started with Sweeppea now, see features and pricing.

Office Depot and HP Use Sweeppea for Their College SMS Sweepstakes

SMS Sweepstakes by HP Printers and Office Depot

HP and Office Depot/Office Max wanted to promote their Sprocket Photo Pinter in colleges across the US. With text or SMS being a top form of communication for this audience, it’s only natural that HP and Office Depot leveraged Sweeppea’s platform for their College Campus Tour SMS Sweepstakes.

They gave college students a chance to win Sprocket printers and HP swag via SMS. All participants had to do to enter was text the word SPROCKET to the number 65047 for a chance to win.

Objective:

  • To build awareness and excitement for the product
  • To target the on-the-go and always mobile college student demographic
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • Social Media promotion
  • In-venue advertising via booths and signage
  • Local campus advertising

Outcome:

  • Thousands of participants entered
  • Thousands of new emails were collected

Agency: Infinity Marketing Team

Prize:  Each prize package consisted of one (1) HP Sprocket Photo Printer and one (1) package of HP ZINK Photo Paper.

To start your own SMS sweepstakes, see our features and pricing.