How is Privacy Handled in Text Sweepstakes? Your Questions Answered

How is privacy handled in text sweepstakes and text message marketing? Your questions answered.

Privacy. It’s a big concern after Facebook’s Cambridge Analytica scandal and other data breaches.

This concern carries over into areas outside of social media, as our data is collected while we shop, when we use services and even when we’re surfing the internet.

So you may be wondering… how is data collection and privacy handled in the world of text sweepstakes and mobile marketing?

Here’s what you should know…

What type of data is collected?

Unlike mobile apps that can collect everything from phone logs and contacts to calendars and camera photos, text sweepstakes platforms have access to less.

That’s because our platform doesn’t actually live on your cell phone. Nor do we “control” the text messaging app on your phone. We get the information that telecom carriers attach to each text message.

You know how an email message will have data about the IP address and web browser of the sender? Similar information is tied to each text message.

Information we get from text messages includes mobile numbers, location, mobile IP, browser type and device (Apple, Android, etc.).

If the sweepstakes includes an online entry form, we might also get information from web analytics and from the form itself. The form might ask for name, email, address, birth date, and more on form fields that are filled out by those who enter.

What is done with the mobile numbers collected?

First off, mobile phone numbers are never sold by Sweeppea. We do not sell numbers to list brokers or third parties. Numbers are only accessible by us, as text sweepstakes administrators, and our clients, the sweepstakes sponsors. Phone numbers are collected for the purposes of the sweepstakes and may become part of the sponsor’s mobile subscriber list, depending on the sponsor.

Our privacy policy is available online. Keep in mind our clients’ privacy policies also affect the use of information collected during sweepstakes. A link to that privacy policy is always provided on our entry forms.

Do people who enter risk getting mobile spam or text spam?

We have zero tolerance for spam and, in fact, have a No-Spam Policy.

If we were to send spam, we’d endanger our business and risk getting fined $1,500 per text, per person by the FCC. We’d also risk getting our account suspended by telecom carriers such as AT&T, Sprint, etc., so we take this issue very seriously.

Email spam may seem to be causally enforced, but mobile spam is not. It’s overseen by the FCC and the telecom industry with serious consequences. In fact, lawsuits under the Telephone Consumer Protection Act (TCPA) are at an all-time high.

Here’s a look at some of the legal rules for text sweepstakes and text message marketing. We follow these rules and best practices, as should any professional text sweepstakes platform.

If you have any other questions about privacy and data, feel free to contact us.

WUSA 9 and Hersheypark Text to Win Sweepstakes

Hershey Park Text To Win

When Hersheypark, a family theme park in Hershey, Pennsylvania, wanted to build excitement and increase ticket sales, they used Sweeppea’s text to win sweepstakes platform for the campaign. With the help of their media partner, WUSA-9 TV Station, Herseypark offered a chance to win tickets by simply texting the word HERSHEY to the number 65047 to enter. In return, they got a mobile subscriber database and extra exposure on TV and on mobile.

Objective:

• To promote and build excitement around the park and its new attractions
• To increase ticket sales
• To gain a database of participants to re-market their offers via text and email

Promotional Channels:

• Mentions and spots on WUSA-9 TV
• Social Media promotion
• Local billboard advertising

Outcome:

• Hundreds of participants entered.
• Hundreds of new emails were collected.

Prize: Five (5) Winners will each receive Four (4) tickets to Hersheypark.

Want to get started with your own text-to-win? See our features and pricing.

Citi Open Tennis Tournament Taps Text to Win Platform for Sweepstakes

Citi Open Uses Text to Win Platform for it's Tennis Tournament Sweepstakes

The Citi Open is a professional tennis tournament held every year in Washington, DC. Last year Citi leveraged Sweeppea’s text to win platform to run its sweepstakes.

Citi and its marketing partners wanted an easy and on-the-go way for participants to enter and stay informed via text message. To enter, participants just needed to text the word CITI to 65047 for a chance to win tickets. The team behind the event was happy with results.

Objective:

  • To promote the event.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotions Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Two (2) winners received tickets to the tournament.

Want to use mobile marketing at your own event? Check out our features and pricing.

Text Sweepstakes for the Mayweather vs. McGregor Boxing Match

Text sweepstakes for boxing match, Conor v. McGregor

Budweiser wanted to give fans a chance to win the Ultimate Viewing Experience for the Floyd Mayweather, Jr. vs. Conor McGregor match. Budweiser’s agency, Cardenas Marketing Network, used Sweeppea’s text sweepstakes platform to create and manage the text to win sweepstakes for the campaign. To enter, participants sent a text with the word BOXING to the number 65047.

Objective:

  • To increase sales from retailer by tying a promotion for the beer
  • To secure higher visibility floor space at the retailers

Promotional Channels:

  • In-Store POS posters

Outcome:

  • Hundreds of participants entered

Agency:  Cardenas Marketing Network

Prize(s): Pay-per-view viewing passes for the fight, a Budweiser branded grill and Budweiser merchandise.

Ready to run your own text sweepstakes? Get started by seeing our features and pricing.

Text to Win Concert Promotion for Tickets to Shakira’s El Dorado Tour

Shakira's Tour uses Text to Win Concert Promotion for Ticket Giveaway

Worldwide superstar Shakira and her “El Dorado” world tour leveraged Sweeppea’s platform for a text to win concert promotion. It gave fans a chance to win tickets by texting the word SHAKIRA to the number 65047. The platform made creating and managing sweepstakes campaign easy for the show’s marketing partners.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market the sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five (5) winners received two (2) tickets each to see Shakira at the Verizon Center.

Take advantage of Sweeppea for your own text to win concert promotion. See our features and pricing.