When you run a sweepstakes or text-to-win, you expect it’ll generate great results. But there are a few missteps that could tank your numbers. Thankfully, this is completely avoidable.
Here are the top mistakes to avoid with your text-to-win.
Not Making it Clear & Easy to Enter
How should they enter? Is it clear on all of your materials and your website? Always include your text call-to-action (Ex: “Text WIN to 65047 to enter”), even in graphic images, since a link to your web form may not suffice. Test your promotion before it goes live to make sure your instructions are clear and to ensure any creatives you design include all of the necessary verbiage, including legal requirements.
The Barriers to Entry are too High
Are you asking them to jump through too many hoops? A long entry form, asking for more than 2 text replies or requesting things like video entries can be too much for many entrants. This depends on the value of the prize, of course, but if only a small segment of your customer base will respond, it’s best to change plans.
The Prizes Are No Good
Who wants to win a year’s supply of hot dog buns or a 2-day trip that includes an 6-hour flight? If the prizes don’t appeal to your audience or are kind of lame, your results will look lame as well. If you don’t have the budget for a great prize, boosting the fun factor can go a long way. Put your creative skills to work and give offer something they’ll consider worth of giving up their information. How to Choose the Right Sweepstakes Prize
Expecting your sweepstakes to translate into sales and brand recognition? No problem, but you’ll need to follow-up once the promotion has ended. Failing to follow up with a thank you text or email (maybe with a discount offer) and additional messages to continue the relationship means you’ll soon lose their attention. Keeping their attention!
Get attention for your company with a text-to-win. Contact us or call us at (305) 505-5393 for help.