Before you run a text-to-win campaign, you need to know how things work to avoid major problems. Planning is the key to success when it comes to text-to-win campaigns. Here are 5 tips for a successful text-to-win campaign.
1. Got Goals?
Many business owners think the only measure of success for a text-to-win campaign is getting people to enter. But it’s vital you start with a goal in mind. Setting goals for your campaign, such as gaining new email leads or introducing a new product, can help you to design campaign that is successful on many fronts.
2. Don’t ask for too much information in exchange for a chance to win.
Don’t be surprised at the low number of entries for your campaign if you ask for too much information. Yes, text-to-win campaigns can offer a great opportunity to learn a bit more about your customers. However, too much data collection will drive people away, even if the prize for winning is awesome. My advice is that if you plan to use the information then ask for it, if not, skip it. For example, if you have an email Newsletter then ask participants for their email. If you are not sending any mail, then don’t ask for address. When it comes to the entry requirements, keep things as short and simple as possible. You’ll have other opportunities to ask for more information later.
3. Create a promotion plan.
Before your campaign begins, create a promotion plan that will leverage as many promotional channels as you have. You may want to promote the campaign via social media, internal email lists, via your website or by other means. Every little push will help gain more participants.
4. Don’t forget about subscribers after the text-to-win ends.
If you only focus on the winner once a text-to-win promotion ends, you are missing out on additional opportunities to continue marketing. Send a thank you text to everyone who entered. Offer a consolation prize or special discount. Invite them to visit your company on other platforms. You know what to do.
5. Take care of the legal stuff.
No one wants to have a campaign derailed by legal issues. To keep everything running smoothly, make sure your company follows TCPA text message regulations and has official rules in place for the campaign. You should also make sure all users have given consent to be included in your campaign by opting-in. Our text-to-win software includes all required disclaimers for participants and opt-out instructions in every text message.
We hope you use this as an overview of the steps that will dramatically improve the odds that your campaign will be successful.
Reach your audience with a Text-to-Win or SMS Sweepstakes campaign. Contact us or call us at (305) 505-5393 for help with setting up your (SMS) text message marketing.