You’ve come up with a plan to run a text to win that will boost sales, attract new customers, and improve brand loyalty for your company. Now comes the hard part… selling the idea to your boss.
Before you make the pitch, you should consider the objections your boss is likely to make, so that you have the answers that will change his opinion to get him on board.
Here are 5 things your boss will want to know about text to win:
1. Are Businesses Really Using SMS Marketing?
If your company hasn’t done any text marketing at all, one thing your boss will want to know is if it’s really used. Highlight examples of SMS marketing done by your competitors. In fact, you can cite these case studies from major brands that have run text to win campaigns and their results as evidence.
In addition, 97% of Americans in the 18-29 age bracket use their cell phones for SMS messaging. This means almost every Millennial uses text messaging and some of them are likely your customers. Another study found that 64% of consumers believe businesses should use SMS messages to interact with customers more often than they currently do.
2. How Does a Text to Win Campaign Align With Our Current Marketing Plans?
Do you run sweepstakes or contests now? Just like a regular sweeps, a text to win campaign can piggyback on any marketing efforts. Plus, it’s faster and easier.
3. How Much Does it Cost?
If you opt for a self-service plan, you’ll pay a fixed amount, depending on the length of your campaign. You’ll get access to a host of features with the added benefit of a dedicated account manager. Everything is included… really. If you need more help, our full-service management includes conceptual development advice, account setup, and campaign administration. Contact us for details.
4. Who Will the Text to Win Target?
Although we mentioned Millennials earlier, they’re not the only ones using text. With the prevalence of smartphones, a broader range of consumers are comfortable with SMS. Even back in 2013, a study by Experian showed that those aged 45 to 54 average nearly 500 texts per month or more. The numbers for this year are likely much higher.
The bottom like is that a text to win can target whichever audience you’re targeting already. It can reach your existing customers and attract new ones as well.
Also Read: 5 Tips for a Successful Text to Win Campaign
5. How Do We Measure the Results?
Sweeppea offers campaign data reports, including Participants Profile Reports and Performance Insight Reports. From these reports, you’ll be able to gather the information you need to segment your list, localize your campaign, and improve your marketing materials.