If you’re looking for more ways to boost your e-commerce sales beyond the holiday season, consider text message marketing. Here are a few tips to help your business use text message marketing to boost sales online.
Offer Discounts and Specials
Customers love to receive discounts and special deals from online stores they shop at frequently. To get people to subscribe, let them know they can only get the deal or discount by opting in to your mobile campaign. You can also use mobile deals as a draw to attract first-time customers. Offer them the chance to opt-into your email and mobile list.
Send One-Day Sale Announcements
If you plan to host a one-day sale, text messaging is extremely effective for distributing this kind of time-sensitive offer. Send a text notification a day or two in advance and make sure you include a link to your website sales page so they can make purchases. Not only will this gain you extra sales that day, it can also increase customer loyalty as your subscribers start to rely on your text messages for last-minute sale details.
Add Excitement with Text-to-Win (SMS) Sweepstakes
Every customer loves to receive something for free. By offering a sweepstakes, you can ensure customers will be on the lookout for new text messages from your company. Offer it as a freebie when they sign up or send out the sweepstakes offers to your current list of subscribers.
Promote New Products
Text messaging can also offer a quick way to get the word out about new products. This is best saved for “featured products” around which you’d have a campaign, however. If you promote too many new products every month or week, you’ll quickly turn off your readers and cause them to unsubscribe. Use these announcements in conjunction with other offers instead.
Businesses of all sizes can take advantage of text message marketing to boost e-commerce sales. The key to benefiting from this type of marketing is to understanding what motivates your audience and offering this on mobile. Start texting your customers on a consistent basis and you’ll be on your way to developing a loyal mobile customer base.
Ready to start with your own mobile campaign? Contact us or call us at (305) 505-5393 for help with setting up your text message marketing.